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We have the honor to have Mr. Richard Tsang – Founder of SPRG (the biggest local PR agency) giving a guest talk in Introduction to PRA. Topic of the day: “Developing Careers in PR” drawn a clear picture of career choices in PR to students and also provided practical guideline and tips for students to … Continue reading PR Guest lecture (Richard Tsang) on 20 April →

Mr. George Godsal, Market Leader of Hong Kong Burson Cohn & Wolfe, gave us a crisis communication guest lecture on crisis communication to students from public relations and organizational communication. We enjoyed the simulation exercise after the industry experience sharing. Based on a corporate crisis scenario, each team developed crisis communication plans and responses, and … Continue reading Crisis communication guest lecture (George Godsal) on 12 April →