News

April 30, 2018

PR Guest lecture (Richard Tsang) on 20 April

We have the honor to have Mr. Richard Tsang – Founder of SPRG (the biggest local PR agency) giving a guest talk in Introduction to PRA. Topic of the day: “Developing Careers in PR” drawn a clear picture of career choices in PR to students and also provided practical guideline and tips for students to … Continue reading PR Guest lecture (Richard Tsang) on 20 April
April 30, 2018

Crisis communication guest lecture (George Godsal) on 12 April

Mr. George Godsal, Market Leader of Hong Kong Burson Cohn & Wolfe, gave us a crisis communication guest lecture on crisis communication to students from public relations and organizational communication. We enjoyed the simulation exercise after the industry experience sharing. Based on a corporate crisis scenario, each team developed crisis communication plans and responses, and … Continue reading Crisis communication guest lecture (George Godsal) on 12 April