We are so pleased to announce that four PRA students took part in the 4th International Advertising Association Apprentice Conference, Dubai (11 – 12 November). Our four representatives included Miss Rachel CHEN Shi Hui, Miss Emily LIU Ka Po, Miss Sharon PO Hiu Ching, and Mr. WONG King Hei. Congratulations to all of them. The 4th IAA Conference focuses on the employment aspect of the advertising industry including how to develop a career in advertising, how to brand yourself on social media, and how to succeed in an interview. The Conference has also given opportunities to our PRA students to make friends with other advertising students and professionals. Of course, it was also a chance to explore Dubai – a blossoming international city in the Middle East.