Guest Lecture by Fimmick on Campaign Planning

On 21 February 2019, we were pleased to invite Fimmick, a digital marketing agency, to conduct a guest lecture in PRAD3056 Campaign Planning Course, to share with our year 3 Public Relations and Advertising students the concepts of up-cycling product designs and digital content creation as insights of developing digital solutions in this digital age.

The course is recently liaising with Eldage, a social enterprise under Fimmick, for a product designing campaign to revitalize Hong Kong traditional craftsmanship. During the guest lecture, up-cycling designer-Kevin Cheung shared his visions and previous works of up-cycling products, and followed by Fimmick introducing the concepts of storytelling in video production and its power in branding.