This year Public Relation and Advertising Competition organized by The Young Agency, co-organized by PRHK, was successfully held on 17 March. The competition provides chances for freshmen in PRA major to develop ideas for a real client and gain hands-on experiences in market research, campaign planning and pitching. This year’s client is KKBOX, a leading music streaming service provider. Students from 4 groups, including Phoenix, Dragon, Tiger and Cobratle, pitched for their ideas on raising KKBOX brand awareness. Winning groups received rewards from KKBOX and internship opportunities in PRHK.
Best Campaign Award: Tiger
Best Creative Award: Tiger
Best Pitching Award: Dragon
My Favourite PRA Campaign: Dragon
Photo Album: https://photos.app.goo.gl/iCNtDzEStNvDDMTdA