30 PRA students travelled to Prague and Vienna (26 May – 2 Jun 2019) to immerse in the antique charm of Europe this summer after the prolonged exam period.
Academic-wise, firm and university visits to Spread Vienna, University of Vienna, Charles University and T-Mobile were organized. Students were able to understand more about the difference of the media landscape and PR practices between Hong Kong and Europe, which is beneficial to establishing a global vision in communication industry. Also, students attended a guest lecture by 2 communication experts, Hana Huntova and Tomas Klvana, on the successful formula in branding and stakeholder management, to gain a comprehensive understanding of current and future trend of global communication strategy.
Culturally, students had a glimpse of the historical heritage and artistic legacy of Vienna and Prague. Students explored the Hofburg Palace and the Schönbrunn, Belvedere, Charles University, Prague Castle Area, etc and appreciated the ancient aesthetic preserved in this modern world.