Guest Sharing by Dr. Royce Yuen, JP

On 20 June, the Young Agency (TYA) and H&M successfully co-organized a public career talk on branding and marketing. The invited speaker was Dr. Royce Yuen, JP, co-founder and co-CEO of MaLogic Holdings Limited and former chairperson of Ogilvy and HK4As.

Dr. Yuen has years of experience in branding. His extensive knowledge about organizational / personal branding concepts and comprehensive analysis on current performance of marketing industry inspired students a lot on their future career of brand building.