Learning Public Relations Principles and Practices by Visiting FleishmanHillard Hong Kong

A group of 25 PRAD2015 students visited FleishmanHillard Public Relations & Digital Marketing Agency Hong Kong on October 31, 2019. The visit was hosted by Ms. Kitty Lee, the SVP & Deputy General Manager of the firm. Kitty is also an alumnus of our department (public relations major). At the visit, Kitty introduced the public relations industry in Hong Kong, showcased the unique practices of FleishmanHillard and gave an office tour to us. This firm visit allows students to have a close and authentic look at the profession. The main take-away as shared by the student is that public relations is a profession to earn the target audience’s engagement with communication activities by creative ideas that tap into the behavioural insights of human beings.

We thank Kitty, Jenifa and FleishmanHillard Hong Kong for giving us such a precious opportunity to learn about the industry and the agency’s practice!