Community of practice:
Teaching and learning of public relations and advertising
(CoP - PRA)


CoP-PRA provides a platform for passionate faculty members from different universities and higher educational institutions to come together and explore innovative ways to enhance the learning and teaching methods in the Public Relations and Advertising discipline.

We met regularly during 2020 to discuss topics of strategic relevance to teaching and learning, develop teaching resources, share best practices, and deepen our knowledge and expertise. The concrete output of the CoP-PRA include interviews of industry leaders that can be used as teaching videos, and 29 assignment briefs that are application to a wide range of courses in the discipline. The work of the CoP-PRA is shared both online and offline, and its teaching ideas can be put into practice in classroom delivery in Hong Kong and hopefully in other parts of the world.

November 2020

Privacy Statement

This notice is issued in accordance with the Personal Data (Privacy) Ordinance Ch. 486 Laws of the Hong Kong Special Administrative Region (HKSAR) of the People's Republic of China. We pledges to meet fully, and where possible exceed, internationally recognized standards of personal data privacy protection, in complying with the requirements of the Personal Data (Privacy) Ordinance.

We do not collect any personal data from you and no registration is required.

However, like many other website, we will record your visit automatically through cookies, which are some small data structures sent to your computer to record your visit to our website. You may disable these cookies. The types of data collected by us include the browser type and version, the operating system, the visiting date and time, the IP address and the domain name of the server. This information collected from you will only be used to compile general statistics about the number of visitors to our website and also the usage of our website. These data will be treated cautiously and results will be analyzed in aggregate terms in further academic studies.

We maintain reasonable safeguard measures to protect all the collected data in accordance with the requirements of data protection legislation. All of the data is stored on secure servers with restricted access by authorized personnel only.

We reserve the right to revise, change or modify this Privacy Statement from time to time at our sole discretion by updating this Privacy Statement, posting or by inserting notices located on particular pages at this website to that effect.

This Privacy Statement shall be governed by and construed in accordance with the laws of HKSAR of the People's Republic of China.


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