Community of practice:
Teaching and learning of public relations and advertising
(CoP - PRA)
CoP-PRA provides a platform for passionate faculty members from different universities and higher educational institutions to come together and explore innovative ways to enhance the learning and teaching methods in the Public Relations and Advertising discipline.
We met regularly during 2020 to discuss topics of strategic relevance to teaching and learning, develop teaching resources, share best practices, and deepen our knowledge and expertise. The concrete output of the CoP-PRA include interviews of industry leaders that can be used as teaching videos, and 29 assignment briefs that are application to a wide range of courses in the discipline. The work of the CoP-PRA is shared both online and offline, and its teaching ideas can be put into practice in classroom delivery in Hong Kong and hopefully in other parts of the world.
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