With funding from Hong Kong Baptist University, Prof. Kara Chan pioneered a Community of Practice (CoP) project titled “Sharing good practices in teaching and learning of advertising and public relations” (project number COP/1920/02) to enhance the learning and teaching experience in the Public Relations and Advertising discipline.


  • Share good teaching and learning materials and practices
  • Enhance industry-academia interaction
  • Share experience in new pedagogy for teaching scholarship
  • Promote a culture for life-long learning