Teaching Videos

Arranged in alphabetical order of the title of the video

Brand Building and Marketing Segmentation for LEGO®
樂高的品牌建立和市場劃分

(Guest: Kenny Sham; Host: Melannie Zhan)


000274


Convergence of Traditional and Digital Public Relations Strategies in Corporate Brand Promotion
企業品牌推廣之傳統與數碼公共關係戰略整合傳播

(Guest: Katherine Chan; Host: Felicia Fan)


000124


Design Thinking for Media Innovation
媒體創新的設計思維

(Guest: Freddy Law; Host: Rufina Chan)


000101


Public Relations for Technology Companies
科技公司公共關係

(Guest: Rachel Wu; Host: Vincent Huang)


000193


Social Listening and Crisis Management
社會聆聽與危機管理

(Guest: Ruby Wan; Host: Liane Lee)


000183


Using Digital Media for Corporate Social Responsibilities Communication and Stakeholder Engagement
運用數碼媒體於企業社會責任傳播及持份者參與

(Guest: CF Kwan; Host: Meigi Wong)


000077


Business Transformation and Agency in the Digital Era
數碼時代的商務與機構轉型

(Guest: Edison Woo; Host: Sunny Lam)


000087


Corporate and Marketing Communication in the Digital Era
數碼時代的企業傳訊與市場推廣傳訊

(Guest: Ralph Szeto; Host: Lennon Tsang)


000183


Experience Design and Audience Engagemenet: Tai Kwun
體驗設計與受眾參與:大館

(Guest: Tobias Berger; Host: Terry Ng)


000072


Roles of Media in Marketing Communication: The Channel, The Agency, and The Product
媒介、廣告代理及產品:媒體在營銷傳播中的多重角色

(Guest: Chloe Leung; Host: Benjamin Cheng)


000192


Social Media Marketing Strategy for Virtual Insurance in Digital Era
虛擬保險在數碼時代的社交媒體市場策略

(Guest: Basil Cheung; Host: Fred Yeung)


000107


Using OOH Advertising for Consumer Engagement
運用戶外媒體廣告進行消費者互動

(Guest: Shirley Chan; Host: Kara Chan)


000104