Stephanie Jean TSANG 曾姿穎

Assistant Professor

Stephanie Jean Tsang is currently Assistant Professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. Her research focuses on the psychology of the media audiences, particularly the study of message effects and persuasion on digital media.

Tsang has developed three major lines of inquiry: 1) the role of misinformation and disinformation in politics and health; 2) the impact of digital media on audience outcomes; and 3) the influence of message processing on social evaluations and behaviors. Her work has appeared in numerous scholarly journals including Journal of Communication, Journalism & Mass Communication Quarterly, Media Psychology, Communication Studies, and Journalism (link to Google Scholar).

Tsang received her Ph.D. in Mass Communications from the University of Wisconsin-Madison, her M.Phil. in Communication from the Chinese University of Hong Kong, and her B.A. in Communication Studies and B.A. in Economics from the University of California, Los Angeles.

Research Interests

Digital behavioral design
Emotion and information processing
Media psychology
Misinformation and disinformation
Social media engagement


Refereed Journal Articles

Tsang, S. J. (2020). Motivated fake news perception: The impact of news sources and policy support on audiences’ assessment of news fakeness. Journalism & Mass Communication Quarterly. Advance online publication.

Tsang, S. J. (2020). Issue stance and perceived journalistic motives explain divergent audience perceptions of fake news. Journalism. Advance online publication.

Tsang, S. J. (2020). Understanding perceived fakeness of online health news in Hong Kong. International Journal of Digital Literacy and Digital Competence, 11(2), 1-11.

Tsang, S. J., & Rojas, H. (2020). Opinion leaders, perceived media hostility and political participation. Communication Studies, 71(5), 753-767.

Tsang, S. J. (2019). Cognitive discrepancy, dissonance, and selective exposure. Media Psychology, 22(3), 394-417.

Tsang, S. J. (2018). Empathy and the hostile media phenomenon. Journal of Communication, 68(4), 809-829. [Full-text]

Carr, D. J., Barnidge, M., Lee, B., & Tsang, S. J. (2014). Cynics and skeptics: Evaluating the credibility of mainstream and citizen journalism. Journalism & Mass Communication Quarterly, 91(3), 452 – 470.

Yoo, W., Namkoong, K., Choi, M., Shah, D. V., Tsang, S., Hong, Y., Aguilar, M., & Gustafson, D. H. (2014). Giving and receiving emotional support online: Communication competence as a moderator of psychosocial benefits for women with breast cancer. Computers in Human Behavior, 30, 13-22.

Mclaughlin, B., Yoo, W., D’Angelo, J., Tsang, S., Shaw, B., Shah, D., Baker, T., & Gustafson, D. (2013). It’s out of my hands: How deferring control to God can decrease quality of life for breast cancer patients. Psycho-Oncoloy, 22(12), 2747-2754.

Tsang, S. J. (2013). Examining the impact of news attention and education on political tolerance in Hong Kong. Chinese Journal of Communication, 6(3), 286-304.

Book Chapters

Tsang, S. J. (2020). News Credibility and Literacy in the Digital Age. In Information Resources Management Association (Ed.), Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation (pp. 544-564). IGI Global. DOI: 10.4018/978-1-7998-7291-7 (Reprinted from Media Literacy Research and Applications Across Disciplines (pp. 135-155), by M. N. Yildiz, M. Fazal, M, Ahn, R. Feirsen, & S. Ozdemir, Eds., 2019, IGI Global) 

Tsang, S. J. (2019). News Credibility and Literacy in the Digital Age. In M. N. Yildiz, M. Fazal, M, Ahn, R. Feirsen, & S. Ozdemir. (Eds.), Media Literacy Research and Applications Across Disciplines (pp. 135-155). Hershey, PA: IGI Global. DOI: 10.4018/978-1-5225-9261-7



Louise Elizabeth George Scholarship Fund,. School of Journalism and Mass Communication, University of Wisconsin-Madison.

Association for Education in Journalism and Mass Communication (Civic and Citizen Journalism Interest Group), Top Student Paper Award with Carr, J., Barnidge, M., Lee, B., and Villanueva, J.


Principal Investigator, Communication-Media-Culture Studies Funding Scheme. The School of Communication, Hong Kong Baptist University. Advancing Fact-checking Interventions for Mobile Device Users using an Eye-Tracking Approach. $200,000

Principal Investigator, General Research Fund. University Grants Council, HKSAR. Understanding Political Disinformation with Facebook Audience Insights and Eye-tracking Technology. $292,400.

Principal Coordinator, Teaching Development Grant – Communities of Practice. Centre for Holistic Teaching and Learning, Hong Kong Baptist University. BU Fact Check. HK$494,856.

Principal Investigator, Digital Scholarship Grant. HKBU Library and the Graduate School, Hong Kong Baptist University. Facebook News Analytics in Hong Kong. HK$97,200.

Principal Investigator, Communication Faculty Research Grant. School of Communication, Hong Kong Baptist University. Hostile Media 2.0. HK$60,000.

Co-Investigator, Initiation Grant for Faculty Niche Research Areas. Hong Kong Baptist University. Macro Environment and Non-company News on Stock Market Performance: A Comparative Study of Media Sentiment, Public Engagement, and Prediction Models. HK$586,560.

Principal Investigator, Faculty Research Grant II. Hong Kong Baptist University. Understanding Facebook Likes, Shares and Comments: A Comparative Study of Hong Kong and the United States. HK$55,770.

Principal Investigator, Tier 1 Start-up Grant. Hong Kong Baptist University. HK$100,000.

Media interviews

2021, January 20. 假資訊涉各領域 企業不能不防. 行政人員版, 香港經濟日報 (HKET).

2021, January 20. 大學成立事實查核中心 分辨假新聞. 行政人員版, 香港經濟日報 (HKET).

2021, December 30. 'BU FactCheck' launched to fight fake news. Hong Kong Today, Radio Television Hong Kong (RTHK).