Jingyuan Jolie SHI 石靜遠

Assistant Professor

Dr. Jingyuan Jolie Shi is an Assistant Professor in the Department of Communication Studies. She joined the department in August, 2017 after receiving her Ph.D. in Nanyang Technological University, Singapore.

Dr. Shi’s research interests converge at the intersection of persuasion, health communication, and communication technology. Her current research focuses on the effects of persuasive messages on health decision-making in mediated contexts and how communication technology can be used for well-being purposes. Her research offers implications for developing theory-driven campaign strategies for online and offline contexts, and also covers significant public health issues, such as mental health promotion, cancer prevention, and vaccine hesitancy.

Dr. Shi’s work has appeared in top-tier journals such as Health Communication, Communication ResearchJournalism & Mass Communication Quarterly, and Environmental Communication. She won several research awards, including Top Paper Awards from the Honors Symposium for Asian Ph.D. Students in Communication Research and Top Paper Award from the International Communication Association (ICA).

Research Interests

Health Communication
Public Communication Campaigns
Behavior Change Theories


Selected Publications:

Shi, J., & Dai, Y. (2020). Promoting favorable attitudes toward seeking counseling among people with depressive symptomatology: A masspersonal communication approach. Health Communication. Advance online publication. doi:10.1080/10410236.2020.1834209

Shi, J., & Kim, H. K. (2020). Integrating risk perception attitude framework and the theory of planned behavior to predict mental health promotion behaviors among young adults. Health Communication, 35(05), 597–606. doi:10.1080/10410236.2019.1573298

Wang, X., Shi, J., & Kong, H. (2020). Online health information seeking: A review and meta-analysis. Health Communication. Advance online publication. doi:10.1080/10410236.2020.1748829

Shi, J. (2019). Development of a multidimensional attitude scale for organ donation research: An example from China. Health Communication, 34, 598–606. doi:10.1080/10410236.2018.1428852

Chen, L. & Shi, J. (2019). Reducing harm from media: A meta-analysis of parental mediation. Journalism & Mass Communication Quarterly, 96, 173–193. doi:10.1177/1077699018754908

Shi, J., & Salmon, C. T. (2018). Identifying opinion leaders to promote organ donation on social media: Network study. Journal of Medical Internet Research, 20, e7. doi:10.2196/jmir.7643

Shi, J., Poorisat, T., & Salmon, C. T. (2018). The use of social networking sites (SNSs) in health communication campaigns: Review and recommendations. Health Communication, 33, 49–56. doi:10.1080/10410236.2016.1242035

Lapinsiki, M., Zhuang, J., Koh, H., & Shi, J. (2017). Social norms and involvement in health and environmental behaviors. Communication Research44, 367-387. doi:10.1177/0093650215605153

Shi, J., & Smith, S. W. (2016). The effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model. Health Communication, 3, 275–286. doi:10.1080/10410236.2014.948145

For Dr. Shi's full publication list, please go to Google Scholar



Principle Investigator
• Designing Effective Anti-Smoking Messages: The (Un)Intended Effects on Nonsmokers. The Communication Faculty Research Grant (CFRG 19-20/03), HK$60,000 (US$ 7,750), School of Communication, Hong Kong Baptist University, July 2020 – Jan 2023
• Cancer Prevention Beliefs and Behaviors among Hong Kong Citizens, Faculty Research Grant II (FRG II), HK$86,400 (US$11,030), HKBU, April 2018 – March 2020
• Start-up Funding, HK$100,000 (US$13,000), Hong Kong Baptist University (HKBU), 2017

Co-Principle Investigator
• Media Engagement of Stakeholders in Sustainable Maritime Transport: A Data Mining Approach, Academic Research Fund (AcRF) Tier 1 Grant, SG$100,000 (US$ 72,241), Singapore, March 2020 – February 2023. [PI: Dr. Yuen Kum Fai, School of Civil and Environmental Engineering, Nanyang Technological University]

Qi Hao Award for Young Scholars in New Media Research 青年新媒体学术研究启皓奖

Top Paper Award, 2017 International New Media Forum (Organized by ICA & Shanghai Jiao Tong University in China).

Top Paper Award, Intercultural Communication Division, the 65th Annual ICA Conference.

The Second-Place Prize, The 4th Honors Symposium for Asian Ph.D. Students in Communication Research.

Best Paper Award, The 3rd Honors Symposium for Asian Ph.D. Students in Communication Research.