Jingyuan Jolie SHI 石靜遠

Assistant Professor

Dr. Jingyuan Jolie Shi is an Assistant Professor in the Department of Communication Studies. She joined the department in August, 2017 after receiving her Ph.D. in Nanyang Technological University, Singapore.

Dr. Shi’s research interests converge at the intersection of persuasion, health communication, and new media. Her current research focus on the effects of persuasive messages on health decision-making in mediated contexts and the content as well as diffusion of health information in online communities. Her research offers implications for developing theory-driven campaign strategies for online and offline contexts, and also covers significant public health issues, such as organ donation, cancer prevention, and HIV/ADIS control.

Dr. Shi’s work has appeared in top-tier journals such as Health Communication, Communication Research, Journalism & Mass Communication Quarterly, and Journal of Medical Internet Research. She won several research awards, including Top Paper Awards from the Honors Symposium for Asian Ph.D. Students in Communication Research and Top Paper Award from the International Communication Association (ICA).

Research Interests

Health and Strategic Communication
Public Communication Campaigns
Behavioral Change Theories


Selected Publications:

Shi, J., & Kim, H. K. (In Press). Integrating risk perception attitude framework and the theory of planned behavior to predict mental health promotion behaviors among young adults. Health Communication. Advance online publication. doi:10.1080/10410236.2019.1573298

Shi, J., Wang, X. Peng, T-Q., & Chen, L. (In Press). Cancer prevention messages on Chinese social media: A content analysis grounded in the extended parallel process model and attribution theory. International Journal of Communication.

Shi, J. (2018). Development of a multidimensional attitude scale for organ donation research: An example from China. Health Communication. Advance online publication. doi:10.1080/10410236.2018.1428852

Shi, J., & Salmon, C. T. (2018). Identifying opinion leaders to promote organ donation on social media: Network study. Journal of Medical Internet Research, 20, e7. doi:10.2196/jmir.7643

Chen, L. & Shi, J. (2018). Reducing harm from media: A meta-analysis of parental mediation. Journalism & Mass Communication Quarterly. Advance online publication. doi:10.1177/1077699018754908

Shi, J., Poorisat, T., & Salmon, C. T. (2018). The use of social networking sites (SNSs) in health communication campaigns: Review and recommendations. Health Communication, 33, 49–56. doi:10.1080/10410236.2016.1242035

Lapinsiki, M., Zhuang, J., Koh, H., & Shi, J. (2017). Social norms and involvement in health and environmental behaviors. Communication Research44, 367-387. doi:10.1177/0093650215605153

Shi, J., & Smith, S. W. (2016). The effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model. Health Communication, 3, 275–286. doi:10.1080/10410236.2014.948145

For Dr. Shi's full publication list, please go to Google Scholar



Cancer Prevention Beliefs and Behaviors among Hong Kong Citizens, Faculty Research Grant II (FRG II), HK$86,400, Hong Kong Baptist University, 2018-2020


Top Paper Award, 2017 International New Media Forum (Organized by ICA & Shanghai Jiao Tong University in China).

Top Paper Award, Intercultural Communication Division, the 65th Annual ICA Conference.

The Second-Place Prize, The 4th Honors Symposium for Asian Ph.D. Students in Communication Research.

Best Paper Award, The 3rd Honors Symposium for Asian Ph.D. Students in Communication Research.