Kimmy CHENG 鄭依琳

Lecturer
  • Ph.D. (Communication Studies) Hong Kong Baptist University; M.A. (Integrated Communication Management) Hong Kong Baptist University; B.A. (Organizational Communication) Western Michigan University, US
  • (852) 3411-8139
  • CVA Room 927

Dr. Kimmy Cheng, Program Director of Public Speaking program, is a lecturer in Communication Studies (COMS) Department of Hong Kong Baptist University (HKBU). Before joining COMS Department, she taught at the College of International Education (CIE), HKBU, and also worked as a part-time lecturer at the School of Professional and Continuing Education (SPACE), University of Hong

Kong (HKU). Kimmy has published articles in various referred journals discussing health communication, celebrity culture in Asia, etc. Co-authoring with two other colleagues, a book named “Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication” has been published in July2017. Kimmy received the General Education Teaching Award (with Honorable Mention) from HKBU in 2014-15.

Research Interests

Health Communication
Celebrity Culture
Public Speaking
Interpersonal Communication

Publications

Books

Leung, S. Y., Cheng, K., Tse, T. (2017). Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication. Fishponds, UK: Intellect.

Leung, S. Y., Cheng, K., Tse, T. (2016). Fifteen minutes celebrity: Interviewing with insiders [E-reader version]. CHTL, Hong Kong Baptist University.

Journal articles

Leung, S. Y., & Cheng, K. (2016). Public’s perception of celebrities with serious illness in Hong Kong and the impact of media stories of ill celebrities on health awareness and behavior. Journal of Communication in Healthcare: Strategic, media and engagement in global health, 9(4), 256-266.

Leung, S. Y. & Cheng, K. (2016). Hong Kong female and male patients’ perceptions to primary care doctors’ communication skills. Patient Experience Journal, 3(1), 7-14.

Leung, S.Y., & Cheng, K. (2016). Consumers’ perception toward the content and marketing strategies of disease prevention PSAs in Hong Kong. International Journal of Health Promotion and Education, 54(4), 162-171.

Cheng, K., & Powers, J. H. (2012). Persuasion in Hong Kong medical encounters. Journal of Communication in Healthcare, 5(3), 147-162.

Awards/Grants/Honors

Research and Teaching Development Grants
2016
Principle Investigator, Teaching Development Grants for research project, Centre for Holistic Teaching and Learning, Hong Kong Baptist University, Principal Investigator of a grant for HK$299,760 on a project entitled “SPEAK! Advancing Public Speaking Skills Through a Public Speaking Web Application”.

2014
Co-investigator, Teaching Development Grants for research project, Centre for Holistic Teaching and Learning, Hong Kong Baptist University, Co-investigator of a grant for HK$149,880 on a project entitled “Celebrities in Asian Societies”.

2013
Co-investigator, Seed money for research project, Communication Studies department, Hong Kong Baptist University, co-investigator of a grant for HK$30,000 on a study entitled “Are we doing enough? Medical students, faculty members and practicing doctors’ perceptions of communication skills training in Hong Kong”.

Honors, Awards and Prizes
2016
General Education Teaching Award, Hong Kong Baptist University

2015
General Education Teaching Award, Honorable Mention, Hong Kong Baptist University