Terri H. CHAN 陳瀚盈

Assistant Professor

Dr. Terri H. Chan received her Ph.D. in Marketing from the University of Hong Kong in 2014. During her Ph.D. studies, she was nominated the sole representative of her university to the AMA Doctorial Consortium 2013 and was conferred with the Reaching Out Award from the HKSAR government.

Dr. Chan conducts research in the areas of advertising, branding, and social media effects, with a focus on the topic of communication engagement. Her research is in review at multiple top journals in advertising and marketing, and she has published articles in the International Journal of Advertising, Journal of Advertising Research, Cyberpsychology, Behavior, and Social Networking, and the International Journal of Electronic Commerce Studies.

Prior to her Ph.D. studies, she obtained her MPhil. degree from Cambridge University, UK. She holds a Bachelor of Social Sciences (with First Class Honors) from the University of Hong Kong.

Research Interests

Advertising (celebrity endorsement, process model and effects)
Branding (global versus local brand, branding in emerging markets)
Social Media Research (brand personality, psychological well-being)
Communication Engagement (conceptualization and empirical validation)


Chan, Terri H., Rocky Peng Chen, and Caleb H. Tse (2018), “How Consumers Perceive Brands in Online and Offline Encounters: A Brand Perception Framework in China,” Journal of Advertising Research, Mar, 90-110

Chan, Terri H.,  and Caleb H. Tse (2017), “Profiling Lead Researchers in Advertising Research,” in Advances in Advertising Research (Vol. VII), ed. George Christodoulide, Anastasia Stathopoulou, and Martin Eisend. Springer, 297-315.

Chan, Terri H., Caleb H. Tse, and Kineta Hung (2016), “Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact,” International Journal of Advertising, Apr, 1-27.

Chan, Terri H., Fine F. Leung, Peking Tan, and David K. Tse (2015), “Role of Conventional Ads in a Digital Age: Effects of Internet and Conventional Advertising on Brand Awareness and Brand Desire in China,” International Journal of Electronic Commerce Studies, 6 (1), 87-98.

Chan, Terri H. (2014), “Facebook and its Effects on User’s Empathic Social Skills and Life Satisfaction: A Double-Edged Sword Effect,” Cyberpsychology, Behavior, and Social Networking, 17 (5), 276-280.


Principal Investigator, 2015/2016, “When Celebrity Fails: A Failure Congruence and Self-Interest Analysis,” Hong Kong Research Grants Council — General Research Fund (GRF), Project No. 12502715, HK$280,658.

Lifetime Member of Beta Gamma Sigma, HKU Chapter, since 2015
Nominee of Best Conference Paper Award, ICORIA European Advertising Academy, London 2015
2014 Best Conference Paper Award, Korean Scholars of Marketing Science, Seoul, November 22, 2014
Fellow, AMA Sheth Foundation Doctoral Consortium, University of Michigan, 2013
Awardee, Reaching Out Award, HKSAR Government Scholarship Fund, 2013