Venue: Communication and Visual Arts Building, Hong Kong Baptist Universit

Day 1

6 January 2015 (Tuesday)



08:45 – 09:10

Registration (Room 702, David C. Lam Building, Shaw Campus, HKBU)


Photo taking

09:15 – 09:45

Opening Address: Prof. Huang Yu, Dean, School of Communication

Prof. Li Si-Ming, Director, David C Lam Institute for East-West Studies


Keynote Address

Prof. Fiona Chew, Professor, S.I. Newhouse School of Public Communications Syracuse University
“Health Communication: The critical link in messaging phenomena from online symptom search queries to pandemic prevention campaigns”

10:45 – 11:00

Coffee Break

11:00 – 12:15

Paper Session 1 – Health and Social Groups

Chair: Prof. Kara Chan, Professor of Communication Studies, Hong Kong Baptist University

Kara Chan, Hong Kong Baptist University, Peter Huxley, Swansea University,
Marcus Chiu, National University of Singapore, Sherrill Evans, Swansea University
& Yanni Ma, Hong Kong Baptist University
“Social inclusion and health conditions among Chinese immigrants in Hong Kong and the United Kingdom”

Sandra Diehl, Franzisca Weder & Isabell Koinig, Alpen-Adria Universitaet Klagenfurt, Austria
“Targeting women to reach men? Effectiveness of “crabwise campaigns” to meet
challenges in gender-specific health communication”

Fang Yuan, Hanzhou University of Science and Technology & Zhanchun Feng,
University of Science and Technology, Wuhan
“Health education in rural health: Still a difficult topic — A cross-sectional study in inner Mongolia”

12:15 – 14:00

Lunch at Yau Yat Chuen Garden Club

14:00 – 15:15

Paper Session 2 - Use of New Media in Health

Chair: Dr. Maggie Fung, Lecturer, School of Communication, Hong Kong Baptist University

Vincie Lee & Mr. Lau Hiu Fai, Hong Kong Baptist University
“The health gamers’ experience: A study of applying digital game for health communication”

Maggie Fung, Hong Kong Baptist University
“Hong Kong young people’s self-reported information and motivation influences on behavioral action intention: A quantitative study”

Fanny Lesmana, Desi Yoanita & Kartika Primasanti, Petra Christian University “Which is more trustworthy: Google or doctor? A reception analysis of media as health educator”

15:15 – 15:30

Coffee Break

15:30 – 16:20

Paper Session 3 –Framing and Environment

Chair: Mr. Lennon Tsang, Lecturer, School of Communication, Hong Kong Baptist University

Bradley Freeman, American University in Dubai
“Protecting the Gulf: Framing climate change coverage in GCC print media”

Chandra Lal Pandey, Priya Kurian & Alan Simpson, The University of Waikato,
New Zealand
“Media coverage of international climate change policy: A cross-national analysis”


Day 2

7 January 2015 (Wednesday)



08:45 – 10:15

Paper Session 4 – Health Concerns and Professionals

Chair: Dr. Judy Siu, Research Assistant Professor, LEWI, Hong Kong Baptist University

Dilaver Tengilimoglu, Atilim University, Aykut Ekiyor, Gazi University &
Mohanad Badour, Gazi University
“The effects of environmental and organizational factors in the decision making of hospital administrators”

Kara Chan, Hong Kong Baptist University, Katharina Krainer, Alpen-Adria Universitaet Klagenfurt, Sandra Diehl, Alpen-Adria Universitaet Klagenfurt, Ralf Terlutter, Alpen-Adria Universitaet Klagenfurt & Anqi Huang, Hong Kong Baptist University,
“An exploratory study on burnout among communication professionals in Hong Kong”

Rungnapa Singsatit & Chulaporn Sota, Khon Kaen University
“The effectiveness of stress management program by Thai Esan Folk Dance (Zerng) exercise among menopause group in Saew Sub-District, Maung District, Loei province”

10:15 – 10:30

Coffee Break

10:30 – 12:00

Paper Session 5 – Images of Health

Chair: Dr. Kimmy Cheng, Lecturer, Department of Communication Studies, Hong Kong Baptist University

Yi Mou, Jinming Zhang, Xiayuan Huang & Jifan Tian, Macau University of Science and Technology
“Physicians’ Image on social media: From self-presentation to responses from the public”

Kimmy Cheng & Vivienne Leung, Hong Kong Baptist University
“Are we doing enough? Medical students, faculty members and practicing doctors’ perceptions of communication skills training in Hong Kong”

Rui Jiang, Lanzhou University & Rui Zhao, Hong Kong Baptist University “Shifting gender boundaries: The making and marking of male OB/GYNs in the Chinese mass media”

12:00 – 13:30

Lunch at Bistro Bon

13:30 – 15:00

Paper Session 6 – Environmental Issues and Health

Chair: Dr. Dong Dong, Research Assistant Professor, LEWI, Hong Kong Baptist University

Kenneth Yang, The University of Texas at El Paso & Yowei Kang, Kainan University
“Effect of culture norms on environmental conservation campaigns in People’s
Republic of China: An analysis of rare pride conservation campaigns”

Scott Hanson-Easey, The University of Adelaide
“The social contingencies of environmental risk communication for culturally and linguistically diverse communities: A qualitative analysis”

Jason Telles, University of the Philippines Baguio
“Towards a reformed ecotopia: Dissecting the discourses on environmental degradation and protection in Philippine eco-documentaries”

15:00 – 15:15

Coffee Break

15:15 – 16:45

Paper Session 7 – Health Education

Mr. Lennon Tsang, Lecturer, School of Communication, Hong Kong Baptist University

Phipadtpole Pinitdee & Chulaporn Sota, Khon Kaen University
“The application of life skills and the policy advocacy to smoking prevention in junior secondary school student, Srithat District, Udonthani province, Thailand”

Pattraporn Surasatainkul & Pannee Banchonhattakit, Khon Kaen University  “Life skills promotion with group process and reinforcement for sexual premature prevention among the sixth grade students in Nakhon Ratchasima province, Thailand”

Mayuree Itthikul & Pannee Banchonhattakit, Khon Kaen University
“Application of health belief model and self-efficacy for preventive behavior of AIDS in secondary school in Chaiyaphum Province”


Conference Dinner

Language of presentation: English