Research

Publication

Youth and Consumption

Author: Kara Chan

This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities.

Advertising and Chinese Society

Authors: Kara Chan, Hong Cheng

This book examines advertising and Chinese Society: Impacts and Issues examines the social, psychological, legal, and ethical impacts, perceived or proven, that may result from advertising in the booming Chinese market.

Advances in Advertising Research (Vol. 1)

Authors: Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller

A total of 341 Americans, 450 Hong Kong and 447 Germans took part in the survery. Whereas in Germany and the U.S. - as expected - skepticism toward pharmaceutical advertising was lower than skepticism toward advertising in general, no significant differences were found in Hong Kong.

Health Communication and Public Health

Authors: Ringo Ma

Jiankang chuanbo yu gonggong weisheng [Health communication and public health].
Hong Kong: Hong Kong Educational.
《健康傳播與公共衛生》。香港:香港教育圖書公司。

How much do you know about doctor-patient communication?

Authors: Ringo Ma (Ed.), Yi bing goutong zhi duoshao

[How much do you know about doctor-patient communication?]. Hong Kong: KAI Education.
《醫病溝通知多少》。香港:靈蘭閣圖書國際公司。

Communication experiences and adaption of Mainland Chinese in Hong Kong and Hong Kong Chinese in Mainland China

Authors: Ringo Ma

Communication experiences and adaption of Mainland Chinese in Hong Kong and Hong Kong Chinese in Mainland China. Journal of Intercultural Communication Research, 38, 115-132.

Spread of SARS and War-Related Rumors through New Media in China Communication Quarterly

Authors: Ringo Ma

Spread of SARS and War-Related Rumors through New Media in Chin Communication Quarterly, 56, 376-391.

Communication Quarterly

Authors: Vivian Sheer

Sheer, V. C. (2011). Teenagers’ Use of MSN features, discussion topics, and online friendship development: The impact of media richness and communication control. Communication Quarterly, 59, 82-103.