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Home >Research
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| Publication | Faculty Forum |
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| Youth and Consumption |
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Authors: Kara CHAN |
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| This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities. |
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Advertising and Chinese Society |
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Authors: Kara CHAN, Hong CHENG |
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This book examines advertising and Chinese Society: Impacts and Issues examines the social, psychological, legal, and ethical impacts, perceived or proven, that may result from advertising in the booming Chinese market. |
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Advances in Advertising Research (Vol. 1) |
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Authors: Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller |
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| A total of 341 Americans, 450 Hong Kong and 447 Germans took part in the survery. Whereas in Germany and the U.S. - as expected - skepticism toward pharmaceutical advertising was lower than skepticism toward advertising in general, no significant differences were found in Hong Kong. |
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Health communication and public health |
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Authors: Ringo MA |
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Jiankang chuanbo yu gonggong weisheng [Health communication and public health]. Hong Kong: Hong Kong Educational.
《健康傳播與公共衛生》。香港：香港教育圖書公司。 |
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How much do you know about doctor-patient communication? |
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Authors: Ringo MA (Ed.), Yi bing goutong zhi duoshao |
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How much do you know about doctor-patient communication?]. Hong Kong: KAI Education.
《醫病溝通知多少》。香港：靈蘭閣圖書國際公司。 |
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Communication experiences and adaption of Mainland Chinese in Hong Kong and Hong Kong Chinese in Mainland China. |
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Authors: Ringo MA |
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Communication experiences and adaption of Mainland Chinese in Hong Kong and Hong Kong Chinese in Mainland China. Journal of Intercultural Communication Research, 38, 115-132. |
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Spread of SARS and War-Related Rumors through New Media in China Communication Quarterly |
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Authors: Ringo MA |
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Spread of SARS and War-Related Rumors through New Media in Chin Communication Quarterly, 56, 376-391. |
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Communication Quarterly |
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Authors: Vivian SHEER |
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| Sheer, V. C. (2011). Teenagers’ Use of MSN features, discussion topics, and online friendship development: The impact of media richness and communication control. Communication Quarterly, 59, 82-103. |
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