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| Home > Introduction |
Interdisciplinary Heritage |
The Communication Studies Department ( 傳播系 ) at HKBU is a diverse community of teacher-scholars committed to advancing the communication discipline and applying the discipline's concepts and principles to the society in which we live.
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 Our teacher-scholar orientation is founded on the value we place on teaching informed by research and research illuminated by teaching. Our diversity grows out of our commitment to exploring communication through a variety of humanistic, social scientific and applied professional approaches. We are committed to a collaborative and inclusive academic environment in which we participate in developing communication as an essential area of human inquiry and contribute to the growth and welfare of our community. |
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Emphasis on Critical Thinking and Problem Solving |
The faculty of the Department are dedicated to preparing students for life-long learning and active contributions to society. To equip them for this, we have established a sound program of study that cultivates competence in oral, visual and written communication, develops critical thinking and creative expression, and promotes theoretically-informed problem-solving ability for use in a wide variety of applied communication contexts. |
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The efforts of the department, therefore, are aimed toward the goals of providing a rigorous foundation in knowledge about the process, structure and effects of communication and developing thoughtful, articulate and innovative leaders for Hong Kong, mainland China and the Asian Pacific region. |
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Integration of Three Options |
| The Department offers three majors : |
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DGC students learn multiple media skills in the context of communication, such as branding and advertising campaigns. |
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ORGC subjects focus primarily, but not exclusively, on the internal mode of communication in organizational settings, such as leadership, conflict management, and decision making. |
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PRA focuses primarily, but not exclusively, on the external mode of communication, such as image building, public awareness campaigns, and crisis communication. |
| Students in each are required to take subjects in the other two. The three complement and support one another to constitute a full-fledged communication programme. |
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香港浸會大學 Hong Kong Baptist University 傳理學院 School of Communication 傳播系 Department of Communication Studies : 三個選項 Digital Graphic Communication - 數碼圖象傳播 Organizational Communication - 組織傳播 Public Relations and Advertising - 公關及廣告
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