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| DGC > Context |
Aims |
The Digital Graphic Communication (DGC) Option at HKBU prepares students for professional careers where communication through visual imagery and interactive multimedia is especially important. |
 Because DGC students may find themselves as team members in the information and communication branches of commercial businesses, government agencies, and private non-governmental organizations (NGOs) working in community settings, the DGC Option emphasizes the role that visualization of ideas and interactivity in transmission of those ideas plays in the construction of effective messages. Therefore, the Option encourages working in information delivery teams for the purpose of preparing unified verbal, visual and interactive messages. |
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| Coursework in DGC prepare students to : |
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Produce visually effective, audience-adapted messages in both English and Chinese using state-of-the-art digital technology
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Analyze and evaluate the artistic and persuasive qualities of visually presented messages produced by others
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Conduct research directed toward understanding complex issues in visual design and multimedia presentation
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Solve practical communication problems by creatively applying relevant communication theories to the production of effective messages
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Collaborate with colleagues in problem-solving teams and work groups
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Adapt messages to important cultural differences that typically affect the communication process
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Become leaders in the graphic communication and multimedia communication industries in the Asia Pacific region
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Characteristics |
The Digital Graphics Communication curriculum at HKBU adopts a truly comprehensive "multiple media" approach to communication. Acknowledging the multiple dimensions of message design available to communicators using the digital domain, the DGC program teaches the basic concepts, theories, aesthetics and skills which underlie the domain of computer graphics and multimedia. It is a unique marriage between creativity and problem-solving aimed at the innovative expression of ideas through the use of new technologies. |
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 After completing the Option, students should be capable of working in computer-aided graphic design, animation, and interactive multimedia design and production. The Option emphasizes a conceptual and integrated design communication approach that enables students to become designers who can solve both broad and specific communication design problems.
The Digital Graphics Communication Option is placed in the context of communication theory and multidisciplinary studies in order to provide a sound basis for professionalism and to promote inquiry that will stimulate research. By keeping students abreast of the latest technological developments and by offering major electives in the third year, it also aims to produce a diverse group of graduates who are at the forefront of the discipline and have cultural awareness and different combinations of practical skills. The Option also emphasizes Chinese graphics and applied arts in order to make it especially appropriate to the Hong Kong context.
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香港浸會大學 Hong Kong Baptist University 傳理學院 School of Communication 傳播系 Department of Communication Studies : 三個選項 Digital Graphic Communication - 數碼圖象傳播 Organizational Communication - 組織傳播 Public Relations and Advertising - 公關及廣告 |
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