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Structure
 
 
 
 
 
   
 
PRA > Structure
Curriculum Structure

Advertising Stream

.
COMM Core Subjects
Option Required Subject
Complementary / Core Requirements
Complementary Electives **
Free Electives / Option Electives ***
Year 1
3
12
15 *
3
3
Year 2
6
12 *
0 *
9
6
Year 3
0
15 *
0
0
12
Total
9
39 *
15
12
21

Public Relations Stream

.
COMM Core Subjects
Option Required Subject
Complementary / Core Requirements
Complementary Electives **
Free Electives / Option Electives ***
Year 1
3
12
15 *
3
3
Year 2
6
12 *
0 *
9
6
Year 3
0
15 *
0
0
12
Total
9
39 *
15
12
21
   
* including subjects with no credit
** Complementary Electives including 6 units Outside Option and 6 units Outside School of COMM
*** Students are required to take a total of 9 units of free elective subjects and 12 units of option elective subjects
Communication Core Courses 9 units
COMM 1160 Introduction to Communication 3 units
COMM 2310 Communication Theory (Communication Studies) 3 units
COMM 2320 Communication Research Method (Communication Studies) 3 units
Option Studies Courses 48 units
Option Required Subjects (27 units)  
DGC 1190 Communication Design Fundamentals: Form, Composition & Meaning 3 units
ORGC 1240 Public Speaking 3 units
ORGC 2410 Intercultural Communication 3 units
PRA 1110 Principles & Practices of Public Relations 3 units
PRA 1120 Principles & Methods of Advertising 3 units
PRA 2130 Media Planning 3 units
PRA 2140 Consumer Perspectives in Public Relations & Advertising 3 units
PRA 2510 Public Relations & Advertising Practicum I 0 units
PRA 3150 Public Relations & Advertising Campaign Planning 3 units
PRA 3310 Case Studies in Public Relations & Advertising 3 units
PRA 3510 Public Relations & Advertising Practicum II 0 units
Stream Required Subjects  
Public Relations Stream (9 units)  
ORGC 2230 Organizational Communication 3 units
PRA 2120 Public Relations Writing 3 units
PRA 3470 Crisis Communication & Public Relations 3 units
 
Advertising Stream (9 units) 
PRA 2110 Advertising Copywriting 3 units
PRA 2610 Advertising Design & Visualization 3 units
PRA 3460 Social Communication & Advertising 3 units
Option Electives (12 units)  
COMM 1130 Current Affairs & News Analysis 3 units
COMM 2350 Communication Research Method (Cinema & Television) 3 units
COMM 2360 Communication Theory (Cinema & Television) 3 units
COMM 2370 Media Law & Ethics 3 units
COMM 2380 Communication Theory (Journalism) 3 units
COMM 2390 Communication Research Method (Journalism) 3 units
COMM 3100 Multimedia Production 3 units
COMM 3110 Information Design 3 units
COMM 3120 Cross-Cultural Documentary Workshop 3 units
CTHM 2100 Experiencing Hong Kong Arts 3 units
CTV 1610 Television & Hong Kong Society 3 units
CTV 1640 Aesthetics of Film 3 units
CTV 1650 Film History 3 units
CTV 1660 Principles of Photo-imaging 3 units
CTV 1670 Script Writing 3 units
CTV 1680 Television Studio Production 3 units
CTV 1690 Film & Video Cinematography 3 units
CTV 2130 Sound Recording & Mixing 3 units
CTV 2170 History & Aesthetics of Chinese Cinema 3 units
CTV 2180 Non-fiction Video Production 3 units
CTV 2190 Digital Animation 3 units
CTV 2210 Film Editing 3 units
CTV 2220 Video Editing 3 units
CTV 2230 Online Interactive Video 3 units
CTV 2240 Television Genres 3 units
CTV 2250 Film Music & Sound 3 units
CTV 2260 Documentary Photography 3 units
CTV 2440 Film & Television Directing 3 units
CTV 2610 Studies in Hollywood Cinema 3 units
CTV 2620 Special Topics in Film & Television Studies 3 units
CTV 2630 Radio Production 3 units
CTV 3130 Hong Kong & Taiwan Cinema 3 units
CTV 3150 Television Programming & Concepts 3 units
CTV 3170 Production & Media Management 3 units
CTV 3180 Multiple Media Story Telling 3 units
CTV 3190 Advanced Experimental Image Processing 3 units
CTV 3200 Television Studies 3 units
CTV 3420 Art Direction & Production Design 3 units
CTV 3430 Advanced Animation & Special Effects Workshop 3 units
CTV 3440 Advanced Script Writing 3 units
CTV 3610 Studies in Asian Cinema 3 units
CTV 3620 Studies in European Cinema 3 units
DGC 1180 Communication Design: History & Theory 3 units
DGC 1210 Creative Digital Imaging 3 units
DGC 2130 Communication Design Management I: Enterprise & Innovation 0 unit
DGC 2170 Interactive Media I: Convergence, Information & Interface 3 units
DGC 2220 Digital Audio & Video Production 3 units
DGC 2610 Communication Design on the Internet 3 units
DGC 3710 Special Topics in Digital Graphic Communication 3 units
JOUR 1120 Introduction to Journalism 3 units
JOUR 1140 Chinese News Writing & Reporting 3 units
JOUR 2140 English News Writing & Reporting 3 units
JOUR 2150 Feature Writing in English 3 units
JOUR 2190 World News Media Systems 3 units
JOUR 2440 Photojournalism 3 units
JOUR 2450 News Translation 3 units
JOUR 2630 Social Aspects of Media Technology 3 units
JOUR 3120 China Reporting 3 units
JOUR 3190 Use of English as a Communication Culture 3 units
JOUR 3220 International News 3 units
JOUR 3230 News Media Management 3 units
JOUR 3630 Media Regulation & Policies 3 units
JOUR 3640 Critical Studies of the Mass Media 3 units
JOUR 3650 Development of the Media in Hong Kong & China 3 units
ORGC 1310 Interpersonal Communication 3 units
ORGC 2110 Culture, Society & the Media 3 units
ORGC 2120 Computer Mediated Communication 3 units
ORGC 2140 Persuasion and Social Influence 3 units
ORGC 2150 Leadership Communication 3 units
ORGC 2160 Group Communication 3 units
ORGC 2210 Interviewing 3 units
ORGC 2220 Nonverbal Communication 3 units
ORGC 3110 Organizational Communication Training & Development 3 units
ORGC 3130 Organizational Decision Making & Problem Solving 3 units
ORGC 3140 Communication Aduits 3 units
ORGC 3230 Current Topics in Organizational Communication 3 units
ORGC 3230 Argumentation 3 units
ORGC 3240 Argumentation 3 units
ORGC 3250 Qualitative Research in Communication 3 units
ORGC 3310 Issues in Organizational Communication 3 units
ORGC 3480 Psychology of Communication 3 units
ORGC 3490 Rhetorical Approaches to Communication 3 units
ORGC 3620 Conflict & Negotiation 3 units
PRA 2160 Public Relations in Greater China 3 units
PRA 2110 Advertising Copywriting 3 units
PRA 2120 Public Relations Writing 3 units
PRA 2610 Advertising Design & Visualization 3 units
PRA 3140 Special Topics in Public Relations & Advertising 3 units
PRA 3180 New Media in Advertising and Public Relations 3 units
PRA 3200 Advertising in China 3 units
PRA 3230 Financial Public Relations 3 units
PRA 3430 Public Relations & Advertising Agency Management 3 units
PRA 3460 Social Communication & Advertising 3 units
PRA 3470 Crisis Communication & Public Relations 3 units
PRA 3530 Public Relations & Advertising Internship 0 unit
PRA 3610 Advanced Advertising Design & Visualization 3 units
PRA 3620 Advanced Public Relations Writing 3 units
PRA 3630 Advanced Advertising Writing 3 units
STAT 1620 Computer-Aided Statistics   3 units
Honours Projects (3 units)  
PRA 3590 Public Relations & Advertising Honours Project 3 units
Complementary Studies Subjects 36 units
Core Requirements  
I.T. 1140 IT Portfolio 3 units
LANG 1480 University Chinese 3 units
LANG 1491-2 English I & II 6 units
U.L. 1121-2 University Life 0 unit
Physical Education Subjects 0 unit
Values and the Meaning of Life Subject 3 units
Distribution Requirements
Any two subjects outside Communication, of which one must be Science subject 6 units
Any two non-major/option subjects 6 units
Free elective subjects 9 units
  96 units

 
香港浸會大學 Hong Kong Baptist University 傳理學院 School of Communication 傳播系 Department of Communication Studies : 三個選項 Digital Graphic Communication - 數碼圖象傳播 Organizational Communication - 組織傳播 Public Relations and Advertising - 公關及廣告
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