Assistant Professor and Public Relations and Advertising Option Coordinator

Qualifications and Professional Development
Education 

Ph.D. in Communication
Major in Public Relations (cognate area: strategic conflict resolution), Department of Communication, University of Maryland at College Park, MD (December, 2002).
Dissertation (supervised by Dr. James E. Grunig):  The interplays of relationship types, relationship cultivation, and relationship outcomes: How multinational and Taiwanese companies practice public relations and organization-public relationship management in China.

Master of Science in Public Relations
College of Communication, Boston University, Boston, MA

Bachelor of Arts
Department of Library and Information Science, National Taiwan University, Taipei, Taiwan

Honors & Awards

• 2010, Judge, being invited as the first Taiwanese to serve in the Judge Panel for China International Public Relations Association Awards, Beijing, China.        
• 2010, Commendation, The Gold Standard Awards (category: Leadership and Development) from Public Affairs Asia.   
• 2009, PR 100, being elected as one of the top 100 PR people in China. Organized by China International Public Relations Association, Beijing, China.
• 2009, Outstanding alumni of College of Communication, Boston University, recognized in the Public Relations Division Reception in AEJMC, Boston, MA, 2009.
• 2009, Committee Member, being invited to serve in the Academic Committee (consisting of prominent public relations scholars in China) of China International Public Relations Association.
  
• 2006, Plaque presented by Hong Kong Police Force for the research project on Police Force Communication System
• 2005, Honorary Advisor, The China International Public Relations Research Center, affiliated with Fudan University.
• 2004,
  • Faculty Top Paper
    Public Relations Division, International Communication Association
  • FRG II
  • Teaching Development Grant
• 2003, FRG II
• 2001, 
  • Winner
    Ketchum 2001 Walter K. Lindenmann Scholarship, formerly the SMART grant, awarded by the Institute of Public Relations in USA
• Winner
  Inez Kaiser Award of Association for Education in Journalism and Mass Communication
• Outstanding Graduate Scholar
• Department of Communication, University of Maryland.
• 2000,
  • Finalist, Ketchum 2000 Walter K. Lindenmann Scholarship, formerly the SMART grant, awarded by the Institute of Public Relations in USA.
  • Excellence in Research, Department of Communication, University of Maryland
  • Winner, Inez Kaiser Award of Association for Education in Journalism and Mass Communication
• 1999, Winner, Inez Kaiser Award of Association for Education in Journalism and Mass Communication,

Professional Experience

• November 2002 - Assistant Professor, Department of Communication Studies, HKBU
• January 2002-October 2002, Lecturer - Department of Communication Studies, HKBU
• Summer, 2001 - Intern Researcher in Ketchum, NY Award intern researcher in the Research and Measurement Department of Ketchum Public Relations Agency in New York.
• May 2001, Lecture Interpreter Assisted and interpreted Dr. James E. Grunig’s three lectures in Taipei, Taiwan.
• September 2000 –   June 2001, Advisor Advising undergraduate students of the Department of Communication for their course planning
• June 2000, Lecture Interpreter, Assisted and interpreted Dr. James E. Grunig’s and Dr. Larissa A. Grunig’s two-week lectures in Guangzhou, Beijing, and Shanghai, China.
• September 1999, Lecturer, Teaching public relations theories (COMM 350) in the Department of Communication, University of Maryland
• April 1999 – October 2000, Conducting a cross-cultural research on trust with Dr. Deborah Cai in the Department of Communication, University of Maryland
• January 1999 – June 1999, Adjunct Lecturer, Teaching one undergraduate course of public relations (JOUR 330) at the College of Journalism, University of Maryland
• February 1999 – August 1999, Research Assistant, Assisted Dr. James Grunig in designing questionnaire, administering a survey on organization-public relationships, and analyzing data.
• April 1997 – September 1997, Research Assistant, Worked as a research assistant for Dr. Yi-Hui Huang’s doctoral dissertation; data collection from over 300 legislator assistants; translating English questionnaire into Chinese; questionnaire format design (English and Chinese); graphics, tables, charts design, and data analysis for the dissertation
• September 1996 – February 1997, University of Utah visiting postgraduate student, Took courses related to business and communication
• May 1996 – August 1997, University of California, Berkeley, Took courses in the Business School
• May 1995 – April 1996, United Pacific International Inc., Worked as the Account Executive in the public relations firm

Membership in Academic & Professional Associations

• 1999 – now     Founding member, The Educator’s Academy of Public Relations Society of America
• 1999 – now     Member, International Communication Association
• 1999 – now     Member, Association for Education in Journalism & Mass Communication
• 2006 – now     Member, Hong Kong Public Relations Professionals’ Association

Teaching

Teaching responsibilities include teaching courses offered from the Public Relations & Advertising Option in the Department of Communication Studies and the postgraduate courses offered from the School of Communication in Hong Kong Baptist University. 
In addition, I was also the instructor and coordinator of the Certificate Course on Strategic Public Relations Management and Crisis Communication launched in August, 2004.

List of courses taught in the Public Relations & Advertising Option:

• Principles and Practices of Public Relations
• Introduction to Public Relations and Advertising
• Public Relations Writing
• Advanced Public Relations & Advertising Writing
• Advanced Public Relations Writing
• Crisis Communication & Public Relations
• Special Topics in Public Relations & Advertising: Global Public Relations
• Special Topic in Public Relations & Advertising: Public Relations as Strategic Communication in Greater China
• Public Relations and Advertising Agency Management
• Public Relations and Advertising Practicum (as the TYA supervisor)
• Public Relations and Advertising Honors Project

       
List of postgraduate courses taught in the School of Communication

• Strategic Public Relations and Crisis Management
• Issues in Corporate Communication
• Organizational Communication

Scholarly Work/Publications

a. Journal Articles:

• Men, L.J. R., & Hung, C.J. F. (2012). Exploring the roles of organization-public relationships in the strategic management process: Towards an integrated framework, International Journal of Strategic Communication, 6, 151-173 (refereed).
• Hung, C. J. F., & Chen, Y. R. (2009). Types and dimensions of Organization-public relationships in greater China. Public Relations Review, 35, 181-186 (SSCI, refereed; word count: 9057).
• Hung, C. J. F. (2005). Exploring types of organization-public relationships and their implications on relationship management in public relations. Journal of Public Relations Research, 17(4), 393-426 (refereed).
• Hung, C. J. F. (2004). Cultural influence on relationship cultivation strategies: Multinational companies in China, Journal of Communication Management, 8(3), 264-281 (refereed).
• Hung, C. J. F. (2004). Relationship building, activism, and conflict resolution – A case study on the termination of licensed prostitution in Taipei City, Asian Journal of Communication, 13 (2), 21-49 (refereed).

b. Book chapters:

• Kim, J., Hung-Baesecke, C.J.F., Yang, S., & Grunig, J.E. (in press). A Strategic management approach to reputation, relationships, and publics: The research heritage of the Excellence theory. In C. Carroll (ed.) Handbook of communication and corporate reputation. Wiley-Blackwell (contract signed).
• Hung-Baesecke, C.J.F., & Chen, Y.R. (in press). The effect of organization-public relationship types and quality on crisis attributes. In K. Sriramesh, A. Zerfass, & J. Kim (eds.), Public relations and communication management. London: Taylor and Francis (contract signed).
• Hung, C. J. F. & Chen, Y. R. (in press). Revisiting cultivation strategies in relationship management in Chinese societies. In J. Ledingham, E. Ki, & J. Kim (Eds.), Public relations as relationship management. London: Taylor and Francis.
• Grunig, J. E. & Hung, C. J. F. (in press). The Effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study. In J. Ledingham, E. Ki & J. Kim (Eds.), Public relations as relationship management. London: Taylor and Francis.
• 洪君如 (2009), “醫院及健康傳播的策略性公關管理及危機傳播,” 馬成龍主編: “健康傳播與公共衛生” 。香港：香港教育圖書公司。
• Wong, I., & Hung, I. (2008). Organization–stakeholder relationships, crisis responsibilities, and crisis-response strategies. In B. Van Ruler, A. Vercic and D.Vercic (Eds.). Public Relations Metrics: Research and Evaluation, Mahwah, NJ: Lawrence Erlbaum Associates (refereed).
• Hung, C. J. F. (2006). Towards the theory of relationship management: How to cultivate quality relationships? In E.L. Toth (Ed.). The future of excellence in public relations and communication management: Challenges to the next generation. (pp. 443-476). Mahwah, NJ: Lawrence Erlbaum Associates.
• Hung, C. J. F., Chen, Y. R. (2004). Public Relations in China in the Era of Change. In K. Sriramesh (Ed.), Public Relations in Asia: An Anthology (pp. 29-62), Singapore: Thomson.
• Cai, D. A., & Hung, C.J. Flora (2004). How relevant is trust anyway?: A cross-cultural comparison of trust in organizational and peer relationships. In G. Cheney & G. Barnett (Eds.), International and multicultural organizational communication (pp. 73-104).  Cresskill, NJ: Hampton Press (refereed).

c. Commissioned Research Project Report:

A study to improve the internal and external communication of the Hong Kong Police Force (submitted on 11 September, 2006, total page: 113).

This research report includes the research methods (face-to-face interviews with 28 police officers, ranking from Senior Directorate Group to police constables, document analysis from all the communication channels, and observations of meetings and open forums conducted by senior police officers with front line police officers) and research findings from these methods.  Recommendations on integrating internal and external communication channels were also provided. 

d. Conference Proceedings:

• Hung, C.J.F. (2006). Types of organization-public relationships and relationship cultivation strategies: How to cultivate quality relationships? Conference proceeding for the 1st Asia Pacific Public Relations Conference, Seoul, Korea.
• Chen, Y. R., & Hung, C.J. F. (2002). Organizational behavior, stigma, and organization-public relationships. Conference proceedings of the 9th International Public Relations Research Symposium, Bled, Slovenia (pp. 194-205).

e. Magazine:

• Hung, C.J.F. (2006, February). 美國公關教育. 國際公關雜誌 (頁 81-82). 北京:中國國際公關協會.

f.  白皮書

• 香港浸會大學的公共關係教育. 中國公共關係教育二十年白皮書.(頁51-67). 北京: 中國國際公關協會

  g. Newspaper column

• 洪君如, 淺談企業社會責任. 香港經濟日報 (2010年10月15日)

A. Research Grants

• FRG II, 2004: Cultural Influence on Relationship Management in Four Asia Regions (To be completed on 31 January 2008)
• FRG II, 2003: A Pilot Study of the Comparative Research on Public Relations Practices in China and Taiwan (Completed)
• The Ketchum 2001 Walter Lindenmann Scholarship awarded by the Institute for Public Relations in the USA. (completed)

B. Research Consultancies

• Research Project commissioned by Hong Kong Police Force, “A study to improve internal and external communication of the Hong Kong Police Force” (October 2005 – September 2006)

C. Conference Presentations

• Hung, C.J.F., & Chen, Y.R. (2012, March). The effects of leadership on CSR initiatives in a cross-cultural context. Paper presented at the the 15th International Public Relations Research Conference, Miami, Florida (refereed).
• Men, L.J. R., & Hung, C.J. F. (2010, August). Exploring the roles of organization-public relationships in the strategic management process: Towards an integrated framework. Paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Denver, CO.
• Hung, C. J. F., & Chen, Y. R. (2010, March). Corporate Social Responsibility Practices in China: Organizational Competitive Advantage and Strategic Public Relations Management. Paper presented at the 13th International Public Relations Research Conference, Miami, Florida.
• Men, L.J., & Hung, C.J.F. (2009, August). The value of public relations in strategic management: A resource-based view.  Paper presented in the annual conference of Association for Education in Journalism and Mass Communication, Boston, MA.
• Hung, C.J.F., Men, L.J., & Yuen, A. (2009, March). Relationship marketing and public relations: An empirical study on their similarities and differences.  Paper presented in the 12th Conference of International Public Relations Research Conference, Miami, Florida.  
• Hung, C.J.F. (2008, July). Public relations and relationship marketing: Their similaries and differences. Paper presented in the Global Public Relations Symposium, Bled, Slovenia.
• Hung, C.J.F., & Chen, Y.R. (2008, May). Factoring culture into relationship management theory. Paper presented in the Annual Conference of International Communication Association, Montreal, Canada.
• Hung, C.J.F., & Chen, Y.R. (2007, October). Developing the theory of organization-pubic relationship management in the Chinese society. Paper presented in 新媒体与公共关系创新国际学术论. Wuhan, China.
• Hung, C.J.F. (2007, July). Cultivating quality relationships in the Chinese society. Paper presented in the Global Public Relations Symposium, Bled, Slovenia.
• Hung, C.J.F., & Chen, Y.R. (2007, May). Constructing relationship management in Greater China: Types of OPRs, cultivation strategies, and their relationship. Paper presented in the Public Relations Division in the Annual Conference of International Communication Association. San Francisco, USA (refereed).
• Hung, C.J.F. (2007) Strategic management and negotiation in conflicts: WTO Ministerial Conference 2005 in Hong Kong. Hong Kong – Korea Communication Conference, 26 April, 2007
• Hung, C.J.F. (2006). Public relations and confrontational crises. Presented to 公共危機傳播管理國際學術研討會, Zhongshan University, Guangzhou, China. Nov. 18 – 19, 2006.
• Hung, C.J.F. (2006, June). Public relations education in Hong Kong Baptist University. Invited keynote speaker for the Academic Committee of China International Public Relations Association C ongress, Beijing, China.
• Hung, C.J.F. (2006, June). Toward the theory of relationship management: How to cultivate quality relationships? Paper presented in the Division of Public Relations in the 56th Annual Conference of International Communication Association, Dresden, Germany (refereed).
• Wun, F., & Hung, C.J.F. (2006, June). The evaluation of corporation reputation in Hong Kong. Paper presented in the Division of Public Relations in the 56th Annual Conference of International Communication Association, Dresden, Germany (refereed).
• Hung, C.J.F. (2006, May). Brand Hong Kong: Asia’s World City. Invited keynote speaker for the Conference on Nation’s Image Building organized by Korea Nation’s Image Building Committee. Seoul, Korea.
• Hung, C.J.F. (2006, May). Types of organization-public relationships and relationship cultivation strategies: How to cultivate quality relationships? Paper presented at the First Asia Pacific Public Relations Conference, Seoul, Korea.
• Hung, C.J.F. (2005, November). Public relations evaluation. Paper presented at the First Public Relations Executives Conference, Beijing, China.
• Wong, I., & Hung, C.J.F. (2005, July). An examination of the organization-stakeholder relationship, crisis responsibility and crisis response strategies. Paper presented at the 12th Bled International Public Relations Research Symposium. Bled, Slovenia (refereed).
• Hung, C.J.F. (2005, May). Examining the context of organization-public relationships from the dialectical perspective’. Paper presented at the Public Relations Division of the 55th Annual conference of International Communication Association, New York City (refereed).
• Chen, Y.R., & Hung, C.J.F. (2004, November). A Competence-Based Approach to Intercultural Organization-Public Conflicts’. Paper presented at the Annual Conference of National Communication Association, Chicago, IL. USA. November 2004 (refereed).
• Hung, C.J.F. (2004, May). Relationship cultivation strategies and relationship outcomes: A comparative study on how multinational and Taiwanese companies' relationship building in China. Paper presented at the Public Relations Division of the 54th Annual conference of International Communication Association, New Orleans (refereed).
• Hung, C.J.F. (2004, March). The effect of economic development on relationship building in China: A study on multinational and Taiwanese companies' behaviors in China. Paper presented to the 7th International Public Relations Research Conference, Miami, FL (refereed).
• Hung, C.J.F. (2003, October). How to develop a quality relationship?: Exploring types of relationships and their effects on relationship cultivation strategies. Paper presented at the annual conference of the Educators' Academy of Public Relations Society of America. New Orleans (refereed).
• Hung, C.J.F. (2003, May). Culture, relationship cultivation, and relationship outcomes: A qualitative evaluation on multinational companies' relationship management in China. Paper presented at the Public Relations Division in the 53rd annual conference of International Communication Association, San Diego, CA (refereed).
• Hung, C.J. F. (2003, July). Culture, Trust, and Symmetrical Communication. Paper to be presented in the 10th International Public Relations Research Symposium, Bled, Slovenia
• Hung, C.J. F. (2003, March). Dialectics in Organization-public Relationship: A holistic evaluation. Paper presented at the 6th International, Interdisciplinary Public Relations Research Conference, Miami, FL (refereed).
• Hung, C. J. F. (2002, July). Harmony in conflicts: Examining symmetrical communication in organization-public relationships from the dialectical perspective. Paper presented at the 52nd Annual Conference of International Communication Association, Seoul, Korea (refereed).
• Hung, C. J. F. (2002, July). Chopsticks and forks: Applying the Western concepts of public relations theories to China. Paper presented at the 52nd Annual Conference of International Communication Association, Seoul, Korea.
• Hung, C. J. F. (2002, July). The interplay of relationship types, relationship maintenance, and relationship outcomes: A dialectical approach on how multinational and Taiwanese companies practice public relations in China. Paper presented at the Preconference of the 52nd Annual Conference of International Communication Association, Seoul, Korea.
• Hung, C. J. F., & Chen, Y. R. (2002, July). Risk communication and relationship management on the nuclear waste issue in Europe and the United States of America. Paper presented at the 9th International Public Relations Research Symposium
• Grunig, J. E. & Hung, C. J. F. (2002, March). The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study. Paper presented to the 5th Educator's Academy, Public Relations Society of America, Miami, FL (refereed).
• Hung, C. J. F. (2000, October). Global Public Relations: A Study of Public Relations in China From Economic Systems Perspectives. Paper presented to the Educator's Academy, Public Relations Society of America, World Congress, Chicago (refereed).
• Grunig, J. E., & Hung, C. J. F. (2000, October). Reputation: The Difference Relationships Make. Research presented at the Research Colloquium in the Department of Communication, University of Maryland, College Park
• Grunig, J. E, & Hung, C. J. F. (2000, June). Development of indices and an initial study of trust, control mutuality, commitment, satisfaction, and communal and exchange relationships as measures of organization-public relationships. Paper accepted to the Public Relations Division, International Communication Association, Acapulco, Mexico
• Cai, D. A., & Hung, C. J. F. (2000, June). Conceptualizing trust across cultures in three types of relationships. Paper accepted to the Intercultural Communication Development Division, International Communication Association, Acapulco, Mexico
• Hung, C. J. F. (2000, March). Organization-public relationships, relationship maintenance strategies, and relationship outcomes. Paper presented paper to Educator's Academy, Public Relations Society of America, Miami, FL (refereed).
• Hung, C. J. F. (1999, June). Public Relations and Issues Management. Paper presented to Educator's Academy, Public Relations Society of America, College Park, MD (refereed).
• Hung, C. J. F. (1998, October). Relationship building, activism, and conflict resolution -- A Case study on the termination of licensed prostitution in Taipei City. Paper presented to Educators' Academy, Public Relations Society of America, Boston, MA (refereed).

C. Theoretical Models

• Hung, C. J. F., (2002) Conceptual model of strategic relationship management, in Hung, C. J. F. (2002), The interplays of relationship types, relationship cultivation, and relationship outcomes: How multinational and Taiwanese companies practice public relations and organization-public relationship management in China. Unpublished doctoral dissertation, College Park, MD.
• Chen, Y. R., & Hung, C. J. F. (2002). Conceptual model on stigmatization in risk communication. In Chen, Y. R., & Hung, C.J. F. (2002). Organizational behavior, stigma, and organization-public relationships. Conference proceedings of the 9th International Public Relations Research Symposium, Bled, Slovenia (pp. 194-205).
• Moss, D., Grunig, J., & Hung, C. J. F., (1998) Strategic Management Model of Public Relations, incorporated in L. Grunig, J. Grunig, & D. Dozier (2002), Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. Mahwah, NJ: Lawrence Erlbaum Associates.
• Hung, C.J.F. (1998). The Conceptual Model of Organizations' Communication with Activist Groups. Incorporated in Hung, C. J. F. (2004). Relationship building, activism, and conflict resolution – A case study on the termination of licensed prostitution in Taipei City, Asian Journal of Communication, 13 (2), 21-49

D. Work in Progress

• A member of the global study on leadership in public relations from Plank Center for Leadership in Public Relations, University of Alabama, USA.
• Co-investigator of the CSR research project supported by Center for Media and Communication Research, Hong Kong Baptist University.

E. Theoretical Models

• Hung, C. J. F., (2002) Conceptual model of strategic relationship management, in Hung, C. J. F. (2002), The interplays of relationship types, relationship cultivation, and relationship outcomes: How multinational and Taiwanese companies practice public relations and organization-public relationship management in China. Unpublished doctoral dissertation, College Park, MD.
• Chen, Y. R., & Hung, C. J. F. (2002). Conceptual model on stigmatization in risk communication. In Chen, Y. R., & Hung, C.J. F. (2002). Organizational behavior, stigma, and organization-public relationships. Conference proceedings of the 9th International Public Relations Research Symposium, Bled, Slovenia (pp. 194-205).
• Moss, D., Grunig, J., & Hung, C. J. F., (1998) Strategic Management Model of Public Relations, incorporated in L. Grunig, J. Grunig, & D. Dozier (2002), Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. Mahwah, NJ: Lawrence Erlbaum Associates.
• Hung, C.J.F. (1998). The Conceptual Model of Organizations' Communication with Activist Groups. Incorporated in Hung, C. J. F. (2004). Relationship building, activism, and conflict resolution – A case study on the termination of licensed prostitution in Taipei City, Asian Journal of Communication, 13 (2), 21-49

F. Invited Guest Speeches

• Keynote speaker, the First Conference on Public Relations Education in Greater China, University of International Relations, Beijing, China, November 2009.
• Invited speaker to 中国警察公共关系培训, organized by China International Public Relations Association, Beijing, China (January 4 – 6, 2008)
• Invited speaker to 第一屆華人傳播工作坊 organized by the School of Communication in National Chengchi University, Taipei, Taiwan (Dec 15 – 16, 2007).
• Invited guest speaker to Xiamen University (July 18 – 21, 2007)
• Guest speaker to the graduate students in the University of International Relations on crisis communication (April, 2007)
• Guest speaker to the Public Relations Department of Foton Motors in Beijing on crisis communication (June 24, 2006)
• Guest speaker to the public relations graduate students in the University of International Relations on public relations ethics (Jan. 13, 2006).
• Guest speaker to the MBA students in Beijing University on crisis communication (Nov. 12, 2005)
• Guest speaker to public relations students in China University of Communication on public relations research (Nov. 11, 2005).
• Guest speaker to public relations graduate students in the University of International Relations on public relations research methodology (Nov. 8, 2005).
• Guest speaker to Edelman public relations in Taiwan on the study of relationship management (Aug. 15, 2005).
• Being interviewed by the 動腦magazine (a magazine on advertising and public relations) in Taiwan on the study of relationship management (Aug. 16, 2005).
• International Public Relations Association, Indonesia (May, 2004). Invited as the speaker for the launch ceremony of the book, Public Relations in Asia: An Anthology
• China International Public Relations Association Congress (June, 2004). Invited as the speaker in the Academic Committee Salon, Beijing, China.
• Christian Petra University, Surabaya, Indonesia (September, 2003). Invited as the speaker for the Conference on Agents of Peace: Journalism, Public Relations and Conflict Resolution.
• Sogang University, Seoul, Korea (July, 2002) Public Relations in China. Invited as the speaker for the pre-conference of the Public Relations Division of the 52nd Annual Conference of International Communication Association, Seoul.
• University of Maryland, College Park, Maryland, USA (April, 2000) The Chinese way of interpersonal relationships. Invited as the guest speaker for the undergraduate course, Intercultural Communication, Department of Communication in the University of Maryland, College Park.
• Boston University, Boston, USA (March, 2000) The Study on Trust. Invited as the guest speaker for a graduate seminar on public affairs in the Department of Communication in Boston University.

Services

• 2010 - , Member of HKBU Undergraduate Regulations Committee.
• 2009 Fall - 2011, Associate Chair, Postgraduate Studies Committee, School of Communication, HKBU.
• 2009 Fall, Committee Member, Student Affairs Committee, Hong Kong Baptist University
• 2008 Fall, Associate Director, Center for Media and Communication Research
• 2008 Fall, Public Relations & Advertising Option Coordinator
• 2007 Fall, Organizing Committee for International Symposium:
  • Marketization in China to be held on March 14 – 15, 2008 (organized by the Center for Media and Communication Research, School of Communication, HKBU)
• 2007 Fall, Sir Edward Youde Memorial Fellowship/ Scholarship
• 2007 Fall, School Senate Representative
• 2007 Fall, Working group on perception survey on university image
• 2006 Fall, Taskforce member on teaching load evaluation
• 2007 Fall, Organized MA students’study tour to Tokyo, Japan
• 2007 Spring, Judge for Ketchum Hong Kong Baptist University Competition
• 2007 Spring, Organized MA students’study tour to Taiwan
• 2007 Spring, Inviting and coordinating Professor Otto Lerbinger from
  • Boston University for speeches to MA and PRA students and the keynote speech in the China International Public Relations Association academic conference in Macau
• 2006, Mentor for international exchange students
• 2006 Fall –  2007 Spring, Student Scholarship Committee  
• 2006, Inviting and coordinating the world class scholars, Profs. James and Larissa Grunigs’visit and speeches to MA students and the industry.
• 2005 - 2006, Hong Kong Police Force Project on Communication
• 2005, Assisting China International Public Relations Association on the development of the public relations research center affiliated with Communication University of China, Beijing.
• 2005, Interviewer Telephone and face to face interviews with MA applicants
• 2005 Fall, Organizing and coordinating the first Ketchum HKBU competition for PRA students
• 2005 Spring, External examiner for a Ph.D. dissertation on public relations from University of Technology, Sydney.
• 2005 Spring, Drafting the public relations and advertising program proposal for the Zuhai International College
• 2005 Spring, Drafting the application for the accreditation of the International Advertising Association for the Public Relations and Advertising Program
• 2005, Mentor for international exchange students
• 2005, Interview Committee for the post of Internal Communication
  Officer for the School of Communication, HKBU
• 2005, Drafting the course document for the MA Global Public Relations course
• 2005, Promotion Committee member for HKBU’s 50th Anniversary Celebration.
• 2005, Editorial Board International Journal of Strategic Communication.
• 2004, Editorial Board Communication Studies Journal
• 2004
  • Reviewer, The Association for Chinese Communication Society, National Communication Association
  • Coordinator, The Certificate Course on Strategic Public Relations Management and Crisis Communication, School of Communication, Hong Kong Baptist University
• 2003
  • Editorial Board Journal of Public Relations Research.  As a member of the Editorial Board for the most prestigious public relations journal.
  • School Board Secretary (2003 – 2007) School of Communication, Hong Kong Baptist University
  • Member, The On-line Teaching Course Committee
• 2002
  • Reviewer
    Public Relations Division, International Communication Association
  • The Public Image Task Force Committee Hong Kong Baptist University
  • The Publicity Committee (Public Relations) Department of Communication Studies, Hong Kong Baptist University
• September 2000–August 2001, Departmental Assembly Representative for Graduate Students in the Department of Communication, University of Maryland, College Park.           
• January 2000–September 2000, Vice President Communication Graduate Student Association.   

Reference

• James E. Grunig, Professor Emeritus Department of Communication, University of Maryland
• Larissa A. Grunig, Professor Emeritus Department of Communication, University of Maryland
• Alan VanderMolen, President, Asia Pacific Edelman Public Relations
• Hui-min Guo, Professor & Vice President University of International Relations, Beijing, China

Contact