Faculty & Staff

Tien Ee Dominic YEO 楊天逸

Assistant Professor and Programme Director (ORGC)

(BA & BSocSc Hons NUS, MPhil & PhD Cambridge)

Dr. Dominic Yeo is assistant professor and director of the organizational communication undergraduate programme at the Department of Communication Studies, Hong Kong Baptist University. Dr. Yeo (pronounced as "Yo") is a Singaporean born and bred. He graduated with a PhD in Social Psychology from Cambridge University and a BSocSc (First Class Honours) in Communication from National University of Singapore.

Dr. Yeo's research generally examines how ideas spread through mediated social communication. He has obtained competitive research grants under the General Research Fund (GRF) and Early Career Scheme (ECS) of Hong Kong's Research Grants Council to investigate the role of social media in the sexual and political behaviors of youths. His work has been published in Journalism & Mass Communication Quarterly; Culture, Health & Sexuality; AIDS Care; Journal of Advertising Research; Environmental Communication; and International Journal of Communication.

Dr. Yeo teaches management trainee assessment, research methods, and health communication. He works with PhD students who are interested in communication psychology or Internet studies.

Research Interests

  • Communication and Technology
    • Socio-cultural practices around social media, mobile apps, user-generated content, and the Internet
    • Use of information and communication technologies (ICT) in campaigns and social/political movements
    • Role of ICT in youth socialisation and behaviours
  • Health Communication
    • Mental health
    • HIV intervention
    • Sexuality and health
    • Lay and professional articulations of scientific concepts around health

Academic Appointments

  • September 2014 - Present, Assistant Professor, Department of Communication Studies, Hong Kong Baptist University
  • July 2012 - August 2014, Research Assistant Professor, Department of Communication Studies, Hong Kong Baptist University
  • November 2010 - June 2012, Lecturer in Consumer Behaviour, Norwich Business School, University of East Anglia, United Kingdom

Education

  • Ph.D. (Social Psychology), University of Cambridge
  • MPhil (Sociology), University of Cambridge
  • BSocSc First Class Honours (Communication), National University of Singapore
  • BA Pass with Merit (Communication & Sociology), National University of Singapore

Competitive Research Grants

    Externally-Funded Research Grants
  • 2015/2016, Principal Investigator, "The Impact of Social Media on Political Engagement and Contentious Political Behaviors among Hong Kong Youths," Hong Kong Research Grants Council Early Career Scheme (ECS), Project number 22608115, HK$299,400.
  • 2013/2014, Principal Investigator, "The Role of Social Networking Technologies in the Sexual Socialization of Gay Hong Kong Youths and the Implications for HIV Prevention," Hong Kong Research Grants Council General Research Fund (GRF), Project number 249213, HK$273,268.

  • Internally-Funded Research Grants
  • 2017/2018, Principal Investigator, "Examining Peer Advice Exchange on Sexual Health and Intimate Concerns among Hong Kong Youths through Facebook," Faculty Research Grant (FRG), Hong Kong Baptist University, Project code FRG2/16-17/034, HK$135,000.
  • 2016/2017, Principal Investigator, "Social Media, Civic Engagement, and Contentious Political Behaviors among Hong Kong Youths," Faculty Research Grant (FRG), Hong Kong Baptist University, Project code FRG2/15-16/062, HK$89,991.
  • 2015/2016, Principal Investigator, "Netnographic Study of Hong Kong Gay Youths' Social Media Practices," Faculty Research Grant (FRG), Hong Kong Baptist University, Project code FRG1/15-16/006, HK$50,000.

Peer-Reviewed Journal Articles

Book Chapter

Competitive Papers in Conference Proceedings

Selected Conference Presentations

  • Yeo, T. E. D. & Fung, T. H. (2015, November). Sex That Needs No Protection: Hong Kong Gay Youths' Perceptions of HIV Risk and Condom Use, and the Implications for Sexual Health Communication. Paper presented at National Communication Association (NCA) annual convention, Las Vegas, NV.
  • Yeo, T. E. D. & Ng, Y. L. (2015, August). Motives and Underlying Desires of Hookup Apps Use and Risky Sexual Behaviors among Young Men who have Sex with Men in Hong Kong. Paper presented at Association for Education in Journalism and Mass Communication (AEJMC) annual conference, San Francisco, CA.
  • Yeo, T. E. D. (2013, June). 'Gangnam Style': A Theoretical Overview of Viral Propagation in the Social and Digital Media Age. Paper presented at International Communication Association (ICA) annual conference, London, England.
  • Yeo, T. E. D. (2013, June). 'Green Makes It Feels Good': Articulating the Euphoria Appeal of Sustainable Consumption through Social-Media Conversations. Paper presented at International Communication Association (ICA) annual conference, London, England.

Teaching

  • Semester 1, 2016-7
    • ORGC4037 - Comprehensive Management Trainee Assessment
    • COMD7020 - Introduction to Research Methods in Communication
  • Semester 2, 2016-7
    • COMM2007 - Communication Research Method
  • Semester 1, 2015-6
    • ORGC4006 - Advanced Qualitative Research in Communication
  • Semester 2, 2015-6
    • ORGC4037 - Comprehensive Management Trainee Assessment
    • COMD7050 - Health Communication
  • Semester 1, 2014-5
    • ORGC3460 - Advanced Writing for Professional Communication
    • GDBU1856 / GDCV1856 - How Ideas Spread
  • Semester 2, 2014-5
    • ORGC3160 / ORGC4037 - Comprehensive Management Trainee Assessment
  • Semester 1, 2013-4
    • GDBU1856 / GDCV1856 - How Ideas Spread
  • Semester 2, 2013-4
    • PRA3460 - Social Communication and Advertising
  • Semester 2, 2012-3
    • PRA3460 - Social Communication and Advertising
    • GDCV1016 - Advertising and Society

Contact

Address

Department of Communication Studies
Hong Kong Baptist University
5 Hereford Road,
Communication and Visual Arts Building,
Kowloon Tong, Kowloon
HONG KONG

Tel

+852 3411 8229

Fax

+852 3411 7890

Email

dominic@hkbu.edu.hk

Website

www.dominicyeo.net