Edwin K. Luk
(MBA Western Ontario MMktgComm Canberra MSc(FA) HKUST)



Edwin joined the Hong Kong Baptist University in 2010. He has over 10 years’ managerial experience in practicing integrated marketing communication. He led the marketing communication function of various listed corporations and privately held enterprises before he joined the University.



  • Master of Business Administration, University of Western Ontario, Canada
  • Master of Marketing Communication, University of Canberra, Australia
  • Master of Science in Financial Analysis, The Hong Kong University of Science and Technology

Industry Experience

  • Assistant General Manager, Marketing Communication Division & Group Marketing Department, Shun Hing Electronic Trading Company Limited
  • Deputy General Manager, Communication, Four Seas Mercantile Limited
  • Marketing Manager, Watson’s the Chemist
  • Regional Marketing Services Manager, Toys“R”Us Asia Limited

Teaching (Current & Previous)

  • Advertising Media Planning
  • Crisis Communication
  • Digital Communication
  • Intercultural Communication
  • Recreation, Sports and Entertainment Promotion
  • Social Services Marketing
  • Special Topics in Communications


  • Chartered Marketer, Chartered Institute of Marketing, U.K.


  • Judge, the Best of the Best Awards for MTR Advertising 2007 organized by JCDecaux Pearl & Dean Limited
  • Member of Panel of Judges, Departmental Service Enhancement Award, The Civil Service Outstanding Service Award Scheme 2007, jointly organized by Civil Service Branch, HKSAR Government and the Hong Kong Management Association

Download full CV


  Address Department of Communication Studies
Hong Kong Baptist University
Shek Mun Campus
  Tel +852 3411 3137
  Fax +852 3411 3251
  Homepage http://www.coms.hkbu.edu.hk/~edwinluk
  Email edwinluk@hkbu.edu.hk