Faculty & Staff

Kara CHAN

Professor

(BSc HKU, MPhil CUHK, MSocSc HKU, PhD CityU)

Prof. Chan is currently Professor in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She is convener of Environment, Health and Sustainability Working Group of David C. Lam Institute for East-West Studies. She recently completed a project on promoting healthy eating among adolescents. Her journal articles has won five awards at the Emerald Literati Network Awards for Excellence.

Prof. Chan joined the HKBU in 1993. She was a visiting Professor at Copenhagen Business School, Aarhas University, and Klagenfurt University

Research Interests

Cross cultural consumer studies, advertising strategy, gender roles, environment and health.

Career History

  • 2013 Summer, Visiting Professor, Klagenfurt University, Austria
  • 2012 Summer, Visiting Professor, Aarhus University, Denmark
  • 2008 Summer, Visiting Professor, Queensland University of Technology, Australia
  • 2006-7 Summer, Visiting Professor, Copenhagen Business School, Denmark
  • 1999-2000 Fulbright Visiting Professor, Bradley University
  • 1993- Lecturer, Assistant Professor, Associate Professor, Professor, Hong Kong Baptist University
  • 1987-93 Statistician, Census and Statistics Department, Hong Kong Government
  • 1986-87 Marketing communication specialist, Digital Equipment Corporation
  • 1986 Media planner, Ogilvy & Mather (HK) Limited
  • 1984-86 Media planner, J. Walter Thompson Company Limited
  • 1982 Translator, Mark Wong & Associates (Industrial Consultants) Ltd.

Professional Membership

  • Member, American Psychology Association
  • Member, American Academy of Advertising
  • Member, Chinese Communication Association
  • Member, Eurepean Advertising Association
  • Member, International Association for Intercultural Communication Studies

Publications

Conferences

Visual Projects (Pictures)

Visual Projects (DVDs)

  • 2011
    • Chan, K. Advertising and body image: the impact of slimming ads on adolescents. Interview with Anthony Fung, Chinese University of Hong Kong, DVD, 15 minutes
  • 2011
    • Chan, K. Advertising for the legal professionals. Interview with Ka Kin Lau, Reed Smith Richards Butler, DVD, 20 minutes.
  • 2011
    • Chan, K. and Wong, A. Communicating with the new generation: A case study on the anti-drug campaign. Interview with Angelique Tam, The Society for the Aid and Rehabilitation of Drug Abusers, DVD, 21 minutes.
  • 2005
    • (with Jame McNeal) Children and brands in urban China, DVD, 26 minutes.
  • 2004
    • Management of a Creative agency and adverting creativity in Hong Kong. Interview with K.C. Tsang, Chan Tsang Wong Chu Mee, Advertising Firm, DV tape, 25 minutes.
    • Advertising Media Planning in Hong Kong. Interview with K.K. Tsang, MindShare Hong Kong Limited, DV tape, 23 minutes.
    • Advertising Media Planning in China. Interview with Steven Chang, Zenithoptimedia, China, DV tape, 35 minutes.
    • Management of a Full Service Advertising Agency. Interview with Royce Yuen, Ogilvy & Mather Advertising, DV tape, 25 minutes.
    • Career planning and getting a job in the advertising industry. Interview with Dennis Wong, Leo Burnett Limited China/Hong Kong, DV tape, 31 minutes.
    • Television Advertising Censorship in Hong Kong. Interview with Sandy Li, Television Broadcastings Limited, DV tape, 33 minutes.
    • Branding in China. Interview with Tom Doctoroff, J Walter Thompson Co Ltd, DV tape, 29 minutes.
    • Measuring the advertising effectiveness, Interview with Amy Lee, ACNielsen, DV tape, 33 minutes.
  • 2003
    • (with James McNeal and Fanny Chan) How children in rural China become consumers, VHS tape, 21 minutes.

Newspaper Articles

Teaching

  • Current Courses
    • COMM 4220 - Advertising Management (Storyboards by Students)
    • PRA 3140 - Special Topics in Public Relations & Advertising
    • PRA 1120 - Principles and Methods of Advertising
    • PRA 2130 - Advertising Media Planning
    • PRA 2140 - Consumer Perspectives in Advertising and public relations
  • Past Courses
    • COMM 2320 - Communication Research
    • COMM 4020 - Approaches and Methods in Communication Research
    • COMM 4170 - Communication Campaign Workshop
    • PRA 1610 - Introduction to Public Relations and Advertising
    • PRA 2110 - Advertising Copy Writing
    • PRA 3110 - Advanced Advertising Copy Writing

Contact

Address

Department of Communication Studies
Hong Kong Baptist University
5 Hereford Road,
Communication and Visual Arts Building,
Kowloon Tong, Kowloon
HONG KONG

Tel

+852 3411 7836

Fax

+852 3411 7890

Email

karachan@hkbu.edu.hk