Storyboards for DTC Campaign by Students

Storyboards for DTC Campaign by Students October 2006

Assignment Requirement:

Please work in a group of four members. Creative a storyboard for a 30-second TV commercial for DTC, either in HK or in mainland China.
Target audience: female university graduates with three to five years of working experience.
Advertising objective: Buy a piece of diamond jewelry to pamper yourself and mark your career development

Grading criterion:
Story interesting and is consistent with the advertising objective: maximum of 10 points
Script: conversational: 10 points
Timing: 5 points


Team 1	Team 2	Team 3	Team 4



Team 5	Team 6	Team 7	Team 8



Team 9	Team 10	Team 11	Team 12

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Prof. Kara Chan
Department of Communication Studies
Hong Kong Baptist University
224 Waterloo Road
Kowloon