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Offensive Advertising
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Ads received complaints
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Criticism of advertising and public opinion of advertising in Hong Kong.
Click to download the files.
| Law Ka In |
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| Sze Gloria |
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| Tam Kwai Kam |
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TV commercials that received a lot of complaints in Hong Kong.
Click to download the files.
| Cheung Cheuk Fong |
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| Lam Wah Heung |
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| Yau Yuk Wa |
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Symbolic meaning of advertising
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Slimming ads
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To examine advertising messages using different cultural dimensions.
Click to download the files.
| Ip Hang Yee Jamie |
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| Pau Man Ting |
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| Sin Cheuk Kin |
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Advertising and consumer culture.
Click to download the files.
| Cheung Wing Ka |
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| Lee Sai Yin |
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| Tse Wai Yee |
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Advertising and children
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Advertising and adolescents
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Ads for children's product or ads that have bad impact on children.
Click to download the files.
| Choi Nga Yee |
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| Lam Sin Ying |
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Ads for teenage products.
Click to download the files.
| Cheung Hiu Ming |
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| Chow Wah Ting |
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| Ho Wai Kei |
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Advertising and materialism
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Gender advertising
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Ads that promote buying and advocate consumption as the route to happiness, meaning, and the solution to personal happiness.
Click to download the files.
| Lai Hoi Ling |
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Gender ads or ads using sex appeal.
Click to download the files.
| Kan Wai Ho |
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| Wong Sze Yan |
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| Mok Lai Chu Cola |
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Public Services Announcements
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Ads featuring senior people
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Social services marketing and comunication of ideology.
Click to download the files.
| Tong Ka Man |
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| Choi Yin Man |
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| Siu Yan Wa |
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Current issues of advertising.
Click to download the files.
| Sze Wai Fong |
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