TSANG, Leung Lun Lennon (曾良倫)


Lennon TSANG


Integrated Communication Management (ICM) Program

Areas of Teaching

Introduction to PR & Advertising, Marketing Principles, Research Methods, Journalism & Society, Event Management, Global Marketing, Organisational Communication, Strategic Public Relations and Media & PR Writing

Current Position

Lecturer I, Department of Communication Studies

Brief Biography

Mr Tsang taught in several other higher institutions in Hong Kong as well as their respective continuing education arms, including The Chinese University of Hong Kong, The Open University of Hong Kong, The Hong Kong Institute of Education and City University of Hong Kong.

Career Highlights

2009 –



Department of Communication Studies, Hong Kong Baptist University

2010 –

Part-Time Lecturer

Department of Media & Communication, City University Hong Kong

2009 –2010



Integrated Vocational Development Centre, Vocational Training Council

2007 – 2008

Account Director

Next Dimension Advertising (HK) Ltd

2005 – 2007

Manager, Wholesale System,
Assistant Trade Marketing Manager

San Miguel Brewery Hong Kong Ltd

2001 –2003

Administrative Assistant (China Affairs Office)

The University of Hong Kong


Senior Communication Resources Officer

CLP Power Hong Kong Ltd

1995 –2000

External Relations Officer

The University of Hong Kong

1993 – 1995

External Affairs Officer (Publicity)

Television Broadcasts Limited

Journal Publications published since 2010

  • Chan, K., Tsang, L., & Leung, V. (2013). Consumers' attitudes toward advertising by medical professionals. The Journal of Consumer Marketing, 30(4), 328-334.
  • Grønhøj, A., Bech-Larsen, T., Chan, K. and Tsang, L. (2012) Using Theory of Planned Behavior to predict healthy eating of Danish adolescents, Health Education, 113(1),
  • Chan, K., Leung, V., Tsang, L., and Yip, T. (2012) “Attitudes toward advertising by lawyer’s among Hong Kong consumers”, Asian Journal of Business Research, 2(2), 70-86.
  • Chan, K. and Tsang, L. (July 2011) Promoting healthy eating to adolescents: A Hong Kong study, Journal of Consumer Marketing, 28(5), 354 - 362

Academic Conferences involved since 2010

  • Chan, K., Leung, V., & Tsang, L., (2013). A content analysis of advertising appeals and health information in Hong Kong’s food commercials; The 12th International Conference on Research in Advertising (ICORIA) 2013, Zagreb, Croatia, June 27-29 (in attendance only)
  • Chan, K., Tsang, L., & Leung, V. (2013). Consumers’ attitude towards advertising of medical professionals; 2013 International Communication Association Annual Conference, London, U.K., June 17-21
  • Co-chair of Four-Round Joint International Symposium 2013: Public Engagement and Media Communication: East & West, Hong Kong, May 9 – 10, 2013
  • Chan, K. and Tsang, L. (2012). Parents’ attitude toward food advertising: A Hong Kong Study & Chan, K., Leung, V., Tsang, L., and Yip, T. (2012). Consumers’ attitude toward advertising of legal professionals in Hong Kong; 2012 MAG Scholar Global Business, Marketing, and Tourism Conference, Gyor, Hungary, May 29 - June 2, 2012
  • Chan, K., Tsang, L., & Leung, V. (2012). Consumers’ attitude towards medical professional advertising in Hong Kong, Four-Round Joint International Symposium 2012, Managing the Media: Policy, Regulation and Engagement, Melbourne, Australia, April 11 - 15, 2012
  • Chan, K. and Tsang, L. (2011). Promote healthy eating among adolescents: A Hong Kong study, AAA 2011 Asia PacificConference, Brisbane, Australia, June 8 – 10, 2011
  • Tsang L. (2011) Who’s most engaged? The Utilisation of Social Media in Hong Kong Commercial Sector; Four-Round Joint International Symposium 2011, Uses and Consequences of Social Media: Cross-National Perspectives, Seoul, Korea, April 28 - 29, 2011



  Address Department of Communication Studies
Hong Kong Baptist University
Shek Mun Campus
  Tel +852 3411 3152
  Fax +852 3411 3326
  Homepage http://www.coms.hkbu.edu.hk/~lennon
  Email lennon@hkbu.edu.hk