Assistant Professor

Education

• BA (Kaohsiung Medical University, Kaohsiung, Taiwan, 1998)
• MA (University of Maryland, College Park, 2001)
• PhD (University of Maryland, College Park, 2005)  

Awards

• Robert Heath Award for the Top Division Paper, Public Relations Division, International Communication Association, 2006
• Top Faculty Paper, Public Relations Division, International Communication Association, 2006
• Top Student Paper (US$200), Public Relations Division, International Communication Association, 2005
• Finalist, Ketchum 2004 Walter K. Lindenmann Scholarship, formerly the SMART grant, The Institute of Public Relations, New York, USA
• Best Graduate Student Paper Award, International Academy of Business Disciplines, 2003
• Outstanding Graduate Student Research Award, The Department of Communication, University of Maryland, 2003
• Finalist, Ketchum 2003 Walter K. Lindenmann Scholarship, formerly the SMART grant, The Institute of Public Relations, New York, USA
• The Travel Award for Students (US$500), The Society for Risk Analysis, 2002
  Inez Kaiser Award, The Association for Education in Journalism and Mass Communication, 1999, 2000, 2001, 2002, 2003

Academic Experience

• Assistant Professor, Department of Communication Studies, Hong Kong Baptist University, September 2007.
• Assistant Professor, Department of Communication, University of Macau, October 2005-August 2007.
• Program Coordinator of English Communication, Department of Communication, University of Macau, September 2006 - August 2007
• Master’s Thesis Advisor, Department of Communication, University of Macau, October 2005- April 2008.
• Lecturer, Department of Communication, University of Macau, February-September 2005.
• Instructor/Teaching Assistant, Department of Communication, University of Maryland, August 2001-May 2003.
• Research Assistant: for Dr. Chin-ju Hung’s doctoral dissertation project sponsored by The Institute of Public Relations, New York, USA, 2001-2003.  

Memberships

• International Association for Business Communicators (Hong Kong Chapter)
• China International Public Relations Association. 
• HK Public Relations Professionals’ Association.
• International Communication Association.
• Association for Education in Journalism and Mass Communication.
• Association for Chinese Communication Studies (Student Representative, 2003-2004).
• International Academy of Business Disciplines.

Professional projects

• Research Project Team Member: Participating in an evaluation study for Smoke-Free Women Promotion Campaign conducted by the Hong Kong Council on Smoking and Health, 2010/05-Present.                       .
• Supervising student’s collaboration with the 2009 Annual Sedan Race and Bazaar held by the Sedan Chair Charities Fund Hong Kong, June 2009-May 2010 
• Consultant: assisting the Macao government examining the means to improve the area’s competition, November 2006.
• Consultant: assisting the Macao government planning the marketing strategies for its culture industry, September 2006.
• Supervising student’s collaboration with the Macau Government Tourist Office on its promotion of the Dr. Sun-Yet San Route Project, February-May 2006.  

Publications

Refereed: Articles in Academic Journals and Books

• Hung, C. J. F., & Chen, Y. R. (2009). Types and dimensions of Organization-public relationships in greater China. Public Relations Review, 35, 181-186.
• Chen, Y. R. (2007). The strategic management of government affairs in China: How multinational corporations in China interact with the Chinese government. Journal of Public Relations Research, 19(3), 283-306. Hillsdale, NJ: Lawrence Erlbaum Associates.
• Chen, Y. R. (2004). Effective public affairs in China: MNC-government bargaining power, corporate strategies for influencing foreign business policy formulation. Journal of Communication Management, 8, 395-413.
• Chen, Y. R. (2003). An integrated approach to risk management: Combining public relations, risk communication, and political communication. In J. Biberman & A. Alkhafaji (Eds.), Business research yearbook: Global business perspectives, 5, 944-948. Saline, MI: McNaughton & Gunn.

Non-Refereed

1. Book Chapters
   • Chen, Y. R. (2009). MNC-Government relations and corporate political strategies of MNCs in China. In C. McGrath (Ed.), Interest groups & lobbying: Volume three – Latin America, Africa, the Middle East, and Asia. London, UK: Edwin Mellen Press.
   • Chen, Y. R. (2008). China: Corporate competitive advantage in China’s marketization . Germany: VDM Publishing.
   • Chen, Y. R. (2006). Effective government affairs in China: Antecedents, strategies, and outcomes of government affairs. In E. L. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 477-506). Hillsdale, NJ: Lawrence Erlbaum Associate.
   • Hung, C. J. F., & Chen, Y. R. (2004). Glocalization: Public relations in China in the era of change. In K. Sriramesh (Ed.), Public relations in Asia: An anthology (pp. 29-62). Singapore: Thomson Learning. 
     
     
2. Articles in Professional Publications
   • Chen, Y. R. (2006). Communication is not just disseminating information: Communication management of an organization. Macao Daily, p. E06. [in Chinese].
   • Chen, Y. R. (2005). Cover story: James E. Grunig, Larissa A. Grunig, and excellent public relations. PR Magazine, 3, 22-24. Beijing, China: China International Public Relations Association. [in Chinese].
     
     
3. White Papers
   • Chen, Y. R. (2006). Public relations education in Macau. The White Paper on the Twenty-Year Public Relations Education in China (pp. 67-72). Beijing, China: China International Public Relations Association. [in Chinese].
     
     
4. Conference Proceedings
   • Chen, Y. R. (2009). Hospital community relations: A public relations perspective [從公共關係觀點淺談醫院的社區關係]. Conference booklet of the 2008 Health Communication Series: Enhancing Communication in Health Care, Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China.
   • Chen, Y. R. (2006). The Matrix of Public Relations in Mainland China, Macao, and Hong Kong. Conference proceeding for the 1st Asia Pacific Public Relations Conference, Seoul, Korea.
   • Chen, Y. R., & Hung, C. J. F. (2002). Organizational behavior, stigma, and organization-public relationships. Proceedings of the International Public Relations Research Symposium, Slovenia, 9, 194-205.

Conference Papers

• Chen, Y. R., Cheong, W. H., & Li, X. (2010, June). Examining Effective Government Communication: Media Use, Perceived Communication Effectiveness, Government Transparency, and Trust in the Government. Paper presented in the 60th Annual Conference of International Communication Association, Singapore.
• Hung, C. J. F., & Chen, Y. R. (2010, March). Corporate Social Responsibility Practices in China: Organizational Competitive Advantage and Strategic Public Relations Management. Paper presented at the 13th International Public Relations Research Conference, Miami, Florida.
• Chen, Y. R. (2009, July). Culture of China’s government officials and its implications on MNC-Government relations. Paper presented at the International Public Relations Research Symposium, Lake Bled, Slovenia.
• Hung, C. J. F., & Chen, Y. R. (2008, May). Factoring culture into relationship management theory: Traditional Chinese cultural orientations and cultivation strategies. Paper presented in the 58th Annual Conference of International Communication Association, Montreal, Canada.
• Chen, Y. R. (2008, March). Issues management, risk management, and community relations. Paper presented in the 2008 Health Communication Series: Enhancing Communication in Health Care, organized by Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China. 
• Hung, C. J. F., & Chen, Y. R. (2007, October). Developing the theory of organization-pubic relationship management in the Chinese society. Paper presented in the International Symposium of New Media and Public Relations (新媒体与公共关系创新国际学术论), Wuhan, China.
• Hung, C. J. F., & Chen, Y. R. (2007, May). Constructing relationship management in Greater China: Types of OPRs, cultivation strategies, and their relationship. Paper presented in the 57th Annual Conference of International Communication Association, San Francisco, USA.
• Chen, Y. R. (2006, June). Public relations education in Macau. Invited keynote speaker for the Academic Committee of China International Public Relations Association Congress, Beijing, China.
• Chen, Y. R. (2006, June, Top Faculty Paper). The strategic management of government affairs in China: How multinational corporations in China interact with the Chinese government. Paper presented at the Public Relations Division of the 56th Annual Conference of the International Communication Association, Dresden, Germany.
• Chen, Y. R. (2006, June). Excellence in government affairs. Presented on the panel of Excellence in Public Relations and Communication Management: Challenges for the Next Generation at the Public Relations Division of the 56th Annual Conference of the International Communication Association, Dresden, Germany.
• Chen, Y. R. (2006, May). The Matrix of Public Relations in Mainland China, Macao, and Hong Kong. Paper presented at the First Asia Pacific Public Relations Conference, Seoul, Korea.
• Chen, Y. R. (2005, May, Top Student Paper). Multinational corporations’ government affairs in China: MNC-Government relations and corporate political strategies. Paper presented at the Public Relations Division of the 55th Annual Conference of the International Communication Association, New York.
• Chen, Y. R., Hung, C. J. F., & Wang, Q. (2004, November). A competence-based approach to intercultural organization-public conflicts. Paper presented at the 90th Annual Conference of the National Communication Association, Chicago.
• Chen, Y. R. (2004, May). A stakeholder approach of organizational effectiveness: A case study of a public university in Hong Kong. Paper presented at the 54th Annual Conference of the International Communication Association, New Orleans, LA.
• Wang, Q., & Chen, Y. R. (2004, May). An experimental study on the cultural and situational influence on self-construal and conflict strategies. Paper presented at the 54th Annual Conference of the International Communication Association, New Orleans, LA.
• Chen, Y. R. (2003, July). A coordinated management of meaning approach of trust building, cultivating, and evaluating in government relations. Paper presented at the 10th International Public Relations Research Symposium, Lake Bled, Slovenia.
• Chen, Y. R. (2003, Best Student Paper). An integrated approach to risk management: Combining public relations, risk communication, and political communication. Paper presented at the 15th Annual Conference of the International Academy of Business Disciplines, Orlando, FL.
• Chen, Y. R. (2002, December). A model of stigmatization: Behavior, stigma, and organizational-public relationships in risk communication. Paper presented at the 22nd Annual Conference of the Society for Risk Analysis, New Orleans, LA.
• Chen, Y. R. (2002, July). Conflict resolution and two-way symmetric public relations: A case study of Chen Shui-bian’s government and the fourth nuclear power plant in Taiwan. Paper presented at the Public Relations Division of the 52nd Annual Conference of the International Communication Association, Seoul, South Korea.
• Chen, Y. R. (2002, July). Dialogues, relationships, and conflict management in a diversity of cultures. Panel discussion at the Intercultural Division of the 52nd Annual Conference of the International Communication Association, Seoul, South Korea.
• Chen, Y. R. (2002, July). Media relations in Hong Kong. Panel presentation at the pre-conference of the 52nd Annual Conference of the International Communication Association, Seoul, South Korea.
• Chen, Y. R., & Hung, C. J. F. (2002, July). Organizational behavior, stigma, and organization-public relationships. Paper presented at the 9th International Public Relations Research Symposium, Lake Bled, Slovenia.
• Chen, Y. R. (2002, March). Public relations and risk communication in the nuclear waste issue: A comparison of the Yucca Mountain Project in Nevada and the Lan-yu Island Project in Taiwan. Paper presented at the 5th International, Interdisciplinary Public Relations Research Conference of Public Relations Society of America Educators Academy, Miami, FL.

Research Grants

• FRGII, Hong Kong Baptist University: project principle investigator of a grant for a HK$97,000 study on government affairs management in China, titled " Toward an Environmental Scanning Model in China: How Corporations Culturally Gather and Interpret Information for the Practice of Strategic Government Affairs," 2008.
• IPRR Research Grant, Min-Dao Institute of Public Relations in China: co project investigator of a grant for RMB$110,000 study, titled “Excellence Study of Public Relations and Communication Effectiveness in China,” 2008 (with project principle investigator Dr. Flora Hung).
• CERG Matching Grant, The Research Committee, Hong Kong Baptist University: project principle investigator of a grant for a HK$10,000 study, titled "Testing the Stakeholder-Based Model of Organizational Effectiveness from the Public Relations Perspective," 2007.
• The Research Committee, University of Macau: project principle investigator of a grant for a MOP$96,200 study on the excellence in public communication in Macao, titled "Effective Public Communication in Macao: The Communicative Relationship among the Government, the Media, and Community Leaders," 2006.
• The Research Committee, University of Macau: project principle investigator of a grant for a MOP$115,900 study on the contribution of public relations to organizational effectiveness, titled " Excellent Public Relations and Effective Organizations: A Study of Communication Management in Macao and Guangzhou, China," 2006.

Invited Guest Speeches (Academic)

• Chen, Y. R. (2009, May). Public relations in the Greater China area. Guest lectured at the graduate students colloquium at the National ChinYi University, Taichung, Taiwan.
• Chen, Y. R. (2008, June). Managing government affairs: An Asian perspective. One of the three speakers at the Communication Leadership Forum 2008 to 20 selected top-level communicators from Germany, Austria and Switzerland, organized by the University of Leipzig, Leipzig, Germany.
• Chen, Y. R. (2007, March). Public relations in Macau: Practice and future development. Talk presented at the Public Relations Conference co-organized by the University of Macau and China International Public Relations Association, Taipa, Macao SAR.
• Chen, Y. R. (2006, April). Public relations and organizational sociology: A system theory perspective. Guest lectured to the undergraduate students at the Kaohsiung Medical University in Kaohsiung, Taiwan.
• Chen, Y. R. (2006, January). Ethical public relations. Guest lectured to the postgraduate students at the University of International Relations in Beijing, China.
• Chen, Y. R. (2002, January). Crisis communication and message framing in the cases of the Fourth Nuclear Power Plant in Taiwan and the nuclear waste repository at the Yucca Mountain in Nevada, USA. Guest lectured to the undergraduate students at the Hong Kong Baptist University, Hong Kong, China.
• Chen, Y. R. (2001, May). Conflict resolution and two-way symmetric public relations. Research presented at the Research Colloquium in the Department of Communication, University of Maryland, College Park, MD.

Invited Guest Speeches (Professional)

• Chen, Y. R. (2010, August). Public relations Industry and media in Hong Kong, Macau, and mainland China. Guest lectured in the internal training section for Apex Communications Consultants, Taipei, Taiwan.
• Chen, Y. R. (2010, July). Public relations theories and paradigms. Guest lectured in the internal training section for Apex Communications Consultants, Taipei, Taiwan.
• Chen, Y. R. (2010, July). Public relations theories and paradigms, CSR, and Health Communication. Guest lectured in the internal training section for Bravo Communications Consultants, Taipei, Taiwan.
• Chen, Y. R. (2010, July). Public relations theories and paradigms and Corporate Social Responsibility. Guest lectured in the internal training section for Elite Public Relations Consultants, Taipei, Taiwan.

Services (Academic)

• 2006/11  Subject Specialist, Macao Government for improving Macao’s competiveness
• 2006/09  Subject Specialist, Macao Government for marketing strategies for Macao’s culture industry

Services (University administration)

• 2010-Present Chair, Alumni Affairs Committee, School of Communication, HKBU
• 2008-Present Exchange Program Coordinator, Department of Communication Studies, HKBU
• 2008-Present Member, Research Committee, School of Communication, HKBU
• 2008-2010 External Examiner, Public Relations and Advertising Programme, United International College 
• 2007-2009 School Representative, Program Committee of the Master of Public Administration, School of Social Science, HKBU
• 2006 Course Coordinator, the Bachelor in English Studies-Communication, Department of Communication, University of Macau
• 2005-2007 Member, Graduate and Undergraduate Curriculum Committees, Department of Communication, University of Macau

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