Faculty & Staff

Terri H. CHAN

Research Assistant Professor

(SocSc HKU, MPhil Cambridge, PhD HKU)

Dr. Terri H. Chan received her Ph.D. in Marketing from the University of Hong Kong in 2014. During her Ph.D. studies, she was nominated the sole representative of her university to the AMA Doctorial Consortium 2013 and was conferred with the Reaching Out Award from the HKSAR government.

Dr. Chan conducts research in the areas of advertising, branding, social media, and marketing strategy, with a focus on the topic of communication engagement. Her research is in review at multiple top journals in advertising and marketing, and she has published articles in the International Journal of Advertising, Cyberpsychology, Behavior, and Social Networking, and the International Journal of Electronic Commerce Studies.

Prior to her Ph.D. studies, she obtained her MPhil. degree from Cambridge University, UK. She holds a Bachelor of Social Sciences (with First Class Honors) from the University of Hong Kong.

Research Interests

  • Advertising and Branding
  • Social Media Research
  • Celebrity Endorsement
  • Communication Engagement

Research Publications

  • Chan, Terri H., Caleb H. Tse, and Kineta Hung (2016), “Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact,” International Journal of Advertising, Apr, 1-27.
  • Chan, Terri H.,  and Caleb H. Tse (2016), “Profiling Lead Researchers in Advertising Research,” in Advances in Advertising Research (Vol. VII), ed. George Christodoulide, Anastasia Stathopoulou, and Martin Eisend, ahead of print. Springer.
  • Chan, Terri H., Fine F. Leung, Peking Tan, and David K. Tse (2015), “Role of Conventional Ads in a Digital Age: Effects of Internet and Conventional Advertising on Brand Awareness and Brand Desire in China,” International Journal of Electronic Commerce Studies, 6 (1), 87-98.
  • Chan, Terri H. (2014), “Facebook and its Effects on User’s Empathic Social Skills and Life Satisfaction: A Double-Edged Sword Effect,” Cyberpsychology, Behavior, and Social Networking, 17 (5), 276-280.

Competitive Research Grant

  • Principal Investigator, 2015/2016, “When Celebrity Fails: A Failure Congruence and Self-Interest Analysis,” Hong Kong Research Grants Council — General Research Fund (GRF), Project No. 12502715, HK$280,658.

Selected Conference Papers & Presentations

  • Terri H. Chan, Rocky Peng Chan, and Caleb H. Tse, “Being Warm or Competent: A Brand Personality Analysis in China,” Presented at ICORIA European Advertising Academy, Ljubljana: Slovenia, June 30 – July 2, 2016.
  • Kineta Hung, Terri H. Chan, and Caleb H. Tse, “When Icons Fail: Self-Serving Empathy in Fans versus Non-Fans,” Presented at ICORIA European Advertising Academy, Ljubljana: Slovenia, June 30 – July 2, 2016.
  • Tse, Caleb H., Terri H. Chan, Xin Xu, and David K. Tse, “Profiling International Advertising Research in the Millennium,” Presented at ICORIA  European Advertising Academy, London: UK, July 3-4, 2015.
  • Chan, Terri H., Caleb H. Tse, and Fine F. Leung, “Understanding Celebrity Endorsement Effect: A Primary-Secondary Identification Perspective,” Presented at European Marketing Academy (EMAC) Annual Conference, Leuven: Belgium, May 24-27, 2015.
  • Tse, Caleb H., Terri H. Chan, and Eric Shih, “Can Consumers’ Personal Values Alter Negative Country-Of-Origin Effects? An Experimental and Multi-Country Investigation of Made-In-China Products,” Presented at Korean Scholars of Marketing Science, Seoul: South Korea, November 22, 2014.

Honours & Awards

  • Short-listed for Best Paper Award at ICORIA 2015. Nominated article “Profiling International Advertising Research in the Millennium”.
  • 2014 Best Conference Paper Award at Korean Scholars of Marketing Science 2014. Awarded to the article “Can Consumers’ Personal Values Alter Negative Country-Of-Origin Effects? An Experimental and Multi-Country Investigation of Made-In-China Products”.
  • Lifetime Member of Beta Gamma Sigma, HKU Chapter, 2015
  • Honorary Research Associate, Contemporary Marketing Centre, University of Hong Kong, 2014- present
  • Fellow, AMA Sheth Foundation Doctoral Consortium, University of Michigan, 2013

Contact

Address

Department of Communication Studies
Hong Kong Baptist University
5 Hereford Road,
Communication and Visual Arts Building,
Kowloon Tong, Kowloon
HONG KONG

Tel

+852 3411 8246

Fax

+852 3411 7890

Email

terrichan@hkbu.edu.hk