Faculty & Staff

XIAO Xiaosui


(BA Jinan, MA Akron, PhD Ohio State)

Research Interests

Media Criticism, Communication & Rhetorical Theories, Culture, Society & Media

Past Positions Held

  • 2014, Director. MA in Communication, School of Communication, Hong Kong Baptist University (HKBU)
  • 2013, Visiting Scholar. Journalism School, Fudan University
  • 2010, Professor. Department of Communication Studies, HKBU
  • 2008, Chair. Postgraduate Studies Committee, School of Communication, HKBU
  • 2007, Visiting Fellow. Fairbank Center for East Asian Studies, Harvard University
  • 2005-08, Associate Director. Centre for Media and Communication Research, HKBU
  • 2003, Associate Professor.  Department of Communication Studies
  • 1999, Research Fellow. The East-West Center, Honolulu
  • 1996, Visiting Scholar. Fairbank Center for East Asian Studies, Harvard University
  • 1992, Assistant Professor.  Department of Communication Studies
  • 1991-92, Instructor. Department of Communication, The Ohio State University

Professional Membership

  • National Communication Association (NCA)
  • International Society for the History of Rhetoric (ISHR)
  • Rhetorical Society for America (RSA)
  • Association for Chinese Communication Studies (ACCS)

Academic & Professional Services

  • 2005-15 Editorial Board Member. The Chinese Journal of Communication & Society
  • 2010-14 Editorial Advisory Board Member. Asian Journal of Communication
  • 2004-08 Editorial Associate, Human Communication
  • 1999-95, Council Member. International Society for the Hisotry of Rhetoric
  • 1997, Consulting Editor. Conflict Resolution in Chinese. A Special Issue of Intercultural Communication Studies. Vol. 7, No. 1

Honours & Awards

  • 2012, Outstanding Performance Award for Scholarly Work, HKBU
  • 2010, Best Paper. Chinese Communication Society (CCS)
  • 2009, Outstanding Performance Award for Scholarly Work, School of Communication, HKBU
  • 1994, Top Paper, Political Communication Division, International Communication Association


  • 2017
    • “寫在卷首:多元的比較文化視角”。《傳播與社會學刊》,第39期,頁v-x。
  • 2016
    • 蕭[肖]小穗、黃懿慧、宋韻雅編。《透視傳播與社會》。香港:中文大學出版社。
    • “學術研究與論文書寫”。《透視傳播與社會》(頁vii-Lv)。香港:中文大學出版社。
    • 導讀,(汪琪著)《本土研究的危機與生機》(頁1-8)。上海:華東師範大學出版社。
  • 2015
    • “Going Inside, Going Out: Exploring International Space for Academic Dialogue”. China Intercultural Communication Annual 1: 36-66. THE LEAD ARTICLE.
  • 2014
    • Chen, G-M, & Xiao, X. (Eds.). Chinese Philosophy and Human Communication. Special Issue of China Media Research 10 (3).
    • 肖小穗編。《晚清·民國的文化傳播與中國的現代性》,《傳播與社會》專輯,第29期。
    • “Regrets About American Historiography on Modern Chinese Transformation: From a Rhetorical Point of View” (in Chinese). Chinese Journal of Communication Research 26: 35-62.
    • “Constructing Common Ground for Cross-cultural Communication”. China Media Research 10 (3): 1-9. THE LEAD ARTICLE.
    • “修辭傳播學”,《傳播學新趨勢》(New Trends in Communication Studies)(洪浚浩主編,頁308-330)。北京:清華大學出版社。
    • 導讀,《邁入第二代本土研究》(汪琪著,頁I-XI)。臺北:臺灣商務印書館。
    • “寫在卷首:走出簡單的二分模式”,《傳播與社會學刊》,第29期,頁v-x。
    • [本人為對談者和統稿人] “學術對談:本土傳播研究的下一步”,《傳播與社會學刊》,第29期,頁1-15。
    • “專輯序言:民國的文化傳播與中國的現代性”,《傳播與社會學刊》,第29期,頁33-42。
  • 2013
    • “傳媒在香港政治生態中的若干角色和作用”,《嶺南探索》,第2期,頁36-39。
  • 2012
    • “寫在卷首:以跨領域視野進行全方位傳播研究”,《傳播與社會學刊》,第22 期,頁v–vii。
  • 2011
    • 陳韜文、黃煜、馬傑偉、肖小穗、馮應謙編。《與國際傳播學大師對話》。北京:中國人民大學出版社。
    • “China Encounters Darwinism: A Case of Intercultural Rhetoric.” In L. Chen (Ed.), Culture, Cultures and Intercultural Communication: A Cross Disciplinary Reader  (pp.517-540). Shanghai: Shanghai Foreign Language Press.
    • “公共傳播學”,《傳播理論》,臺北:五南圖書,頁197-272.
    • 陳國明、蕭小穗、韋路、李佩雯、劉雙、李美華。《傳播理論》。臺北:五南圖書, 454頁。
    • “Rites (LI): The symbolic making of Chinese humanity.” China Media Research 7 (4): 61-67.
    • “A Discursive Construction of Collectivist Identity”(in Chinese). In X-D Dai, S. J. Kulich (Eds), Identity and Intercultural Communication: Theoretical and Contextual Construction (pp. 299-314). Shanghai: Shanghai Foreign Language Education Press.
    • 《與國際傳播學大師對話》。北京:中國人民大學出版社。
  • 2010
    • “The Rhetorical Construction of ‘the Will of Heaven’: The Method of Heavenification in the Yizhuan” (In Chinese). The Chinese Journal of Communication & Society 14: 103-130.
    • [with Guo-ming Chen as second author] “A Confucian Perspective of Communication Competence.” In L. Samuvor, R. Porter & E. McDaniel (Eds.),  Intercultural Communication: A Reader  (13th ed.), Boston, MA: Wadsworth, 435-445. Baker & Taylor Books.
    • “A Priori Centrality in Classical China.” China Media Research 6 (2): 85-93.
    • “Modern Chinese `Reception’ of Western Ideas: A Cultural and Rhetorical Approach” (In Chinese). In Baoyou Xu & Xinxin Chang (Eds.), China Seen from Harvard  (pp. 327-339). Beijing: Renmin.
  • 2009
    • “Taoist Theory of Communication.” In S. W. Littlejohn & K. A. Foss (Eds.),  Encyclopedia of Communication Theory (pp. 955-957). Los Angeles: Sage.
    • “The Narrative Model of Yijing.” China Media Research 5 (3): 102-109.
    • [with Guo-ming Chen as second author] “Communication Competence and Moral Competence:A Confucian Perspective.” Journal of Multicultural Discourses 4: 61-74.
  • 2008
    • Powers, J., & Xiao, X. (Eds.). The Social Construction of SARS: Studies of a Health Crisis. Amsterdam/Philadelphia: John Benjamins Publishing Co..
    • “A Hero Story without Heroes: The Hong Kong Government’s Narratives on SARS.” The Social Construction of SARS: Studies of a Health Crisis  (pp. 33-52). Amsterdam/ Philadelphia: John Benjamins Publishing Co..
    • Chen, G-M., & Xiao, X. (Eds.).  Construction of Harmonious Society: A Communication Perspective. Special Issue of China Media Research4 (4).
    • “Ancient Greek and Chinese Patterns of Definition: A Comparative Study.” Intercultural Communication Studies 17 (2): 54-7.
  • 2007
    • “The Myth of Knowledge and Its Cultural Legitimacy: The Case of Who Wants To Be A Millionaire.The Chinese Journal of Communication & Society 2: 85-110.
  • 2006
    • “A Repentance of Wrongdoing or a Declaration of Power?: A Critique of Bill Clinton's ‘Public Confession’. ” China Media Research 2 (4): 82-89.
    • “Yijing as a Self-circulating and Self-justified Chinese Cultural Discourse.” Intercultural Communication Studies 15 (1): 1-11.
  • 2005
    • “Intellectual Communication East and West: A Historical and Rhetorical Approach.” Intercultural Communication Studies 14 (1): 41-52.
  • 2004
    • “The 1923 Scientistic Campaign and Dao-discourse: A Cross-cultural Study of the Rhetoric of Science.” Quarterly Journal of Speech 90: 469-494.
    • “Li and the Chinese Patterns of Communication” (in Chinese). In Guo-min Chen (Ed.), Theories and Principles of Chinese Communication (pp. 379-405). Taipei : Wunan.
    • “The Introduction of Western Academic Thoughts in China: A Case Study of Signifying Struggle” (In Chinese). In Zhenzhi Guo (Ed.),  Globalization & Cultural Communication  (pp. 269-282). Beijing: Beijing Guangbo Xueyuan.
  • 2003
    • “Zhong (Centrality): An Everlasting Subject of Chinese Discourse.” Intercultural Communication Studies 12: 127-150.
  • 2002
    • “Good-heartedness Does not Meet With Recompense: A Case Study of Cross-societal Negotiation of Face” (in Chinese). Mass Communication Research 73: 95-131.
    • “Indeology: A System of Representation of Power Relations” (in Chinese). Cultural Studies 3: 181-200.
    • “The Assimilation of Western Learning: An Overlooked Area of Intercultural Communication.” In Xing Lu, Wenshan Jia, Ray Heisey (Eds.), Chinese Culture and Communication in the 21st Century: Emerging Research Paradigms (pp.121-130). Greenwood/Ablex.
    • [with Gao Ge as first author]“The Current Status of Communication Research in China.” In Wenshan Jia, Xing Lu, Ray Heisey (Eds.), Chinese Communication Research in the 20th and 21st Centuries: Advances, Challenges and Prospects (pp. 21-35). Greenwood/Ablex.
  • 2001
    • Media Criticism: The Myth of Impartiality (in Chinese). Harbin: Renmin
    • “The Rhetorical Construction of the Discourse on the Dao in Daodejing.” Intercultural Communication Studies 11: 137-152.
    • “Propriety: A Cultural Mechanism of Social Interaction and Conflict Management.” In Guo-min Chen (Ed.), Chinese Conflict Management and Resolution (pp. 39-50). Westport, CT: Greewood.
  • 2000
    • “An Exploration of Power Rhetoric Criticism” (in Chinese). Journal of Communication and Culture 10: 149-175.
  • 1996
    •  “From the Hierarchical Ren   to Egalitarianism: A Case of Cross-cultural Rhetorical Mediation.”  Quarterly Journal of Speech 82: 38-54.
  • 1995
    • “China Encounters Darwinism: A Case of Intercultural Rhetoric.” Quarterly Journal of Speech 81: 83-99.
  • 1994
    • [with Mary Garrett as first author]“The Rhetorical Situation Revisited.” Rhetoric Society Quarterly 23: 30-40.

Research and Teaching Grant

  • 2011
    • General Research Fund (HK$308,346),  “China-West Dichotomies as Topical Inventions: A Historical and Rhetorical Perspective”
  • 2002
    • Hong Kong Baptist University Research Grant (HK$66,400), "Who Wants to be a Millionaire: A New Narrative Form and an Old Myth"
  • 2000
    • Hong Kong Baptist University Teaching Development Grant (HK$65,540), "An Information Bank for the Foundations of Communication Studies"
  • 1999
    • [With B. D. Anderson as project co-ordinator] Hong Kong Baptist University Grant (HK$70,000), "Bi-lingual CD for Analysis of Media in Culture"
  • 1998
    • Hong Kong Baptist University Research Grant (HK$46,250), "The Search for the Roots of the May Fourth Iconoclasm: A Metaphorical Perspective"
  • 1997
    • Hong Kong Baptist University Research Grant (HK$73,750), "Tao-preaching and Discursive Power Game in the Early Twentieth-century Chinese Campaign for Scientism"



Department of Communication Studies
Hong Kong Baptist University
5 Hereford Road,
Communication and Visual Arts Building,
Kowloon Tong, Kowloon


+852 3411 7868


+852 3411 7890